Accra Brewery PLC’s Post

Nando's South Africa is at it again! 🤩 They've masterfully leveraged trending news to reboot their brand and drive engagement. Restaurant owners, take note! Nando's is a shining example of how to consistently build a strong brand and craft engaging content that resonates with customers. By extending beyond food and fostering meaningful connections, Nando's has created a loyal community of customers who eagerly want to be part of their journey. This is a valuable lesson for any business looking to build a loyal customer base. Key takeaways: - Use relevant and timely content to reboot your brand and drive engagement - Build connections with customers beyond your product or service - Foster loyalty by creating a sense of community and belonging Let's draw inspiration from Nando's success and strive to create engaging experiences for our customers! #NandosSA #BrandBuilding #CustomerEngagement #funnyadvertising #TwoPotSystem

KFC Thailand’s new Songkran Bucket depicts a nostalgic journey through Thailand's landscapes of smiles, evoking the feeling of reuniting with loved ones for a special meal during the auspicious season of Songkran. Suhayl Limbada, CMO of KFC Thailand, said, “There's nothing quite like the comfort of home, especially when it comes to enjoying a delicious meal surrounded by loved ones. At KFC, we understand the significance of homecoming, and this year, we're delighted to commemorate our 40th anniversary in parallel in Thailand with a bucket that encapsulates the warmth and flavours of home.” #marketing #creativecampaign #songkran  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Diageo sells its majority stakes in Guinness Nigeria PLC. Acquisition Highlights: - Shareholding: Diageo sells its 58.02% majority stakes in Guinness Nigeria PLC to Tolaram at #81.60 per share. - Intellectual Property: Diageo remain the owner of the ‘Guinness’ brand. Guiness Nigeria PLC will however continue to have the right to manufacture and distribute the Guiness brand as well as other Diageo brands under a long-term license. - Completion: The deal is expected to be completed by 2025, subject to some conditions including regulatory approval. - Aquirer: Tolaram is incorporated and headquartered in Singapore but with 5 decades presence in Nigeria. One of its businesses is Dufil Prima Foods, a joint venture behind popular brands such as Indomie, Mimee, Minimie Chinchin, Power Oil, etc -Target Company: Guinness Nigeria PLC is a public company listed on the Nigerian Stock Exchange. #M&A #MergersandAcquisition

Business Strategy: Diageo sells its shareholding in Guinness Nigeria to Toleram group Diageo aims to create a new model for Guinness by partnering with specialist manufacturing, marketing and distribution conglomerate. #Nigeria #Africa #business #businessstrategy #Africanbusiness #corporatestrategy #brandstrategy

South African social seltzer makes a splash 👀🫧 A few weeks ago That Drink Company (Pty) Ltd (Rivva) started sharing some spicy posts on their socials ✉️ The goal? Simply to get the team at The Shoprite Group of Companies to sign off on stocking their seltzer🍸. Competing against industry giants like HEINEKEN Beverages and AB InBev Africa as a start up has proven that it’s incredibly tricky to break into the beverage game 👀 So, after having their application rejected twice, they’re turning to their community this time in hopes of making just enough noise to get them over the line 🔊. Third time application with a community movement is the charm, right 🍀? 💡 Do you think this rallying community is enough or will it take more to convince the decision makers at Checkers 🤔? #marketing #communitybuilding #southafrica #beverageindustry #consumerbehavior

Coca-Cola announces plan to invest Sh23bn in Kenya Global beverage company Coca-Cola has announced its intention to grow its investment in Kenya by up to Sh23 billion ($175 million) over the next five years, should the business achieve… >>>>> Full article in the link below

It’s exciting to see how Redcat is enhancing efficiency and personalization in hospitality, and I’m happy to be part of this journey. If you’d like to know more about how this tech can elevate your operations, please message me. As Marc Brown mentions what really stood out to me was how Redcat’s platform simplifies the customer experience. As a consumer, you may have noticed in certain chains that loyalty often involves visiting the till. With Redcat, there’s no need for that. Customers can earn and redeem loyalty points, reorder their favourite dishes (with custom modifiers), and apply for promotions seamlessly—whether they’re using Kiosks, Click & Collect, White Label Delivery, or paying at the POS.

Being decisive: The HEINEKEN Company in Vietnam ⚫ Vietnam is one of its few 'power markets' for Heineken with (Western) Europe, Mexico, Nigeria, Brazil & South Africa ⚫ The Dutch giant has decided to “temporarily suspend” operations at one of its six breweries in Vietnam. ⚫ The move comes against a backdrop of declining beer sales in Vietnam (low double digit over the last 12 months) driven by regulatory issues (Decree 100 – a law that imposes stiff penalties on drink-driving) ⚫Additionally the special consumption Tax in Vietnam that is applied to beer is set to rise from the current level of 65% to 70-80% in 2026 and to 90-100% by 2030 Vietnam should however remain an important part of brewers' growth plans even if regulation is likely to dampen demand (especially with alcohol-free beer innovation where Heineken has extensive expertise and a wide portfolio) Another headwind for Heineken at a time: ⚫Volume development remains generally under pressure behind short-term (consumer purchasing power) & long-term (alcohol moderation) drivers ⚫Alcohol-free beer potential is unlikely to have mass adoption potential beyond helping gaining incremental share of occasions with current beer drinkers (not addressing non-beer drinkers barriers/ drivers at scale) ⚫Competition intensity keeps increasing in its key markets (cf. Carlsberg acquisition of Britvic in UK ; ABI progress in Nigeria...) ⚫The 'beyond beer' portfolio is for now unsignificant as a % of total revenue & 'as-is' unable to help weathering all of the above headwinds Nothing impossible for Heineken considering its track records over the last decade & its ability to deliver profitable growth, including in the most challenging markets like South Africa & Brazil that were reputed back then as unattackable strongholds (respectively SABMILLER/ABI home turfs) Time to dream & act big again, exciting times for Heineken #fmcg #cpg #beer The HEINEKEN Company Carlsberg Group AB InBev The Coca-Cola Company PepsiCo Castel Frères Molson Coors Beverage Company Pernod Ricard Diageo 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y https://lnkd.in/ePgZmAm2

Through Grab’s acquisition of Chope, Grab will manage the operations of Chope in Singapore, Indonesia, and Thailand. The acquisition of Chope will strengthen Grab's omni-commerce strategy and help it enhance its goal of conquering the dining-out market. Speaking about the acquisition, Arrif Ziaudeen, founder at Chope, said, “Chope has built products that have served and delighted countless restaurants and their customers for over a decade. We have proudly achieved so much on our journey. Together (with Grab), we are poised to deliver even greater value to our customers and set new standards in a competitive industry.” #acquisition #marketing #sea ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z