It is amazing to think that many years ago, we would still buy local travel guides from bookstores, touching the words and pictures with our hands, carefully pondering them, and inadvertently mouthing the important arrangements, hoping to remember them all. With the development of short videos, we can now easily experience the beauty of our destinations through screens, feeling as if we are right there. As consumer mindsets have evolved, people's desires have become more rational, and they know exactly what they want. Faced with more personalized, unique experiences that integrate local culture, consumers are more willing to spend their money generously.
Along with this development in product concepts by suppliers, the tastes of consumer has been evolved. Social media channels of National Tourism have seized this opportunity, boldly expanding their choice of content themes, collaborating with creative content creators and influencers who bring cultural value and traffic. The key point here is: showcasing the unique cultural confidence and value of cities or countries through more engaging micro-films and short videos, presenting them in an immersive way to the market!
In this process, culture and tourism are no longer just about sightseeing but have become a profound cultural exchange and a resonance of the soul. Falling for Autumn in Switzerland, with its unique natural scenery and cultural heritage, not only provides visual enjoyment for tourists but also offers a spiritual cleansing. This immersive experience turns every journey into a new adventure of self-discovery and exploration of the world.
Roger is back! This time he's joined by Danish actor Mads Mikkelsen to film a new Switzerland Tourism ad about Swiss autumn. But things don't quite go to plan as Mads has been quite captivated by the sensual season...
We hope you enjoy “Falling for Autumn”. (But don’t get too lost in our nature). 🍂🎬
Watch the movie now: https://lnkd.in/emnCqMbP
Associate Director at Accenture
3moWell done to all involved, this is massive!!