Accenture’s Post

View organization page for Accenture, graphic

12,409,827 followers

74% of customers have walked away from a purchase because they felt overwhelmed. AI tools can make shopping simple—and personal—again. Learn more here: https://accntu.re/3W1qTpq [Video Description: A close-up of the face of a man wearing glasses. He is looking at his phone, deep in thought. Purple text across the bottom of the screen explains: Finding information about a potential purchase is easy. The difficult part is how much noise there is. The camera pans down to the phone in his hands as he types. A search bar animates in, depicting his search query: “noise cancelling headphones” The camera pans back to his face as a huge array of information, divided between many different boxes, pops onto the screen, overloading his field of vision. Many of them say “BIG SAVINGS” or “GREAT DEALS HERE” or show contradictory information about products. His face appears overwhelmed. Text explains: Traditional search bombards you with endless choices, messages, ads and claims. The whole screen turns purple. Text on screen continues: 74% of people feel overwhelmed by too many options. Generative AI has the potential to make things simple again. A close-up of the man’s phone. A sophisticated graphic on-screen depicts the potential results of an AI search. Four different headphones appear under the title “HEADPHONE RECOMMENDATIONS”. Text on screen explains: It can provide fact-based recommendations… A new graphic shows an AI greeting the customer with “WELCOME, MICHAEL!” while depicting two different headphones for sale. One says “Arrives before your vacation on 8/1” and the other says “Arrives later, but $25 cheaper”. He is prompted to choose between them. Text on screen continues:… replace research with personalized experiences… A new graphic shows a single pair of headphones under the title “PRICE DROP 20%” with the subtitle “Quiet Style noise cancelling headphones.” The AI then acts upon the deal, with the title changing to “Purchasing for Michael” and the headphones going into a shopping cart icon with the subtitle “CHECKOUT,” which turns green and switches to “ARRIVING TODAY” when clicked. Text on screen continues:… and make decisions as a proxy for users— A back view of the same man donning his new headphones while sitting on public transportation. The screen turns purple. Text on screen concludes:… all with the goal of building a relationship based on security, transparency and reliability. The Accenture logo appears. Text concludes: Learn more in our full report.]

Ajaykumar Shukla

Leverage AI & DesignOps for Breakthrough Marketing and Growth | $0 to $20M ARR in 5 years | Follow for Leadership in Innovation

1mo

This is a common experience for many of us: when you search for any item, whether it's equipment or daily essentials, online or through various apps, the aftermath is relentless. For days, recommendations haunt every corner of your digital world, presenting an overwhelming array of options. There's a critical need for a solution that filters out the noise, and it seems Accenture is right on track. AI should be strategically used not just to personalize recommendations but also to intelligently exclude the options we don't need, enhancing our online experience.

Rohen R Murari

Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.

1mo

Accenture, The video from Accenture truly speaks to the everyday struggles we face when shopping online. Feeling overwhelmed by countless options and conflicting information is something many of us can relate to. It's refreshing to see how AI can simplify this process by offering personalized recommendations tailored to our needs. Imagine being greeted by your AI assistant, like a trusted friend, guiding you to the perfect purchase with clarity and ease. It's not just about convenience; it's about creating a seamless, enjoyable shopping experience that builds trust and reliability. This glimpse into the future of shopping is both exciting and reassuring, promising a more human-centered approach in our digital interactions.

Jill (Puleri) Standish

Global Retail Lead at Accenture | Retail Thought Leader, Board Member, Columnist, Speaker, Technology Innovator

1mo

Accenture’s Consumer Pulse Research 2024 reveals a crucial fact—consumers are overwhelmed. Decision-making is getting harder. The good news is that generative AI can help retailers reinvent the consumer journey to reduce the overwhelm and deliver simpler experience. Read the report here: https://www.accenture.com/us-en/insights/consulting/empowered-consumer?c=acn_glb_cross-productscleader_14101075&n=smc_0424

gurucharan rani

Financial Services Professional

1mo

An innovative solution for preventing Fog Accidents using AI.  https://youtu.be/7CyuBkBTeAg?si=ubmWyY7PaBhh2x-f

Just read this article on how Accenture's AI can totally transform shopping experiences. It says 74% of us ditch purchases because of too many choices. But we can use AI tech to analyze people's behavior, make the shopping process easier, and boost customer loyalty. That is interesting. It's great that nowadays big corporations combine artificial intelligence, psychology, and neurobiology to boost sales and create incredible shopping experiences.

Derek Ashley

GenAI Innovation Center-Accenture | AWS GenAI Consultant

1mo

I say, the best of the future is here! As a fellow customer, I always second guess my choices before purchasing anything online. With GenAI in place, I sure as hell have a personal tech Guru that understands my needs. Way to go, Accenture !!

Accenture why this happens, during a interview with your company the interviewer don’t join the call. Is this your work ethics?

Hello Accenture is there any pwd hiring going on for freshers or experienced? I'd really love to have an opportunity 🙂

William T Cooper

GenAI Business Strategist - $1 Billion in Sales

1mo

Rule number one with sales - confused people don't purchase.

See more comments

To view or add a comment, sign in

Explore topics