We're already seeing a new world made by #GenerativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success and great insights: https://accntu.re/4e4a4lG [Video description: Upbeat music starts and the animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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We're already seeing a new world made by #GenerativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success and great insights: https://accntu.re/4aMfCyu [Video description: Upbeat music starts and the animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
#GenAI for customer growth
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We're already seeing a new world made by #GenerativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success and great insights: https://accntu.re/3VlLeGU [Video description: Upbeat music starts and the animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
#GenAI for customer growth
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Strategy Manager at Accenture Strategy - Global (Capability) Network | Reliance | Praxair (Linde) | Hindustan Petroleum (HPCL) | Indian Institute of Management (IIM) Indore | Coimbatore Institute of Technology
Generative AI is not just a productivity tool but a growth lever. Businesses that strategically deploy generative AI for customer engagement can see significant revenue growth within five years. This approach bridges the relevance gap, enhancing customer experiences by delivering innovation and value across the customer journey. #GenerativeAI #Growth #Customer
Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
#GenerativeAI is poised to unleash our superpowers like never before–and may even close the relevance gap between brands and their consumers. I’ve co-authored a research report with Baiju Shah that reveals how the companies we’re working with are already using #genAI to boost productivity and reinvest in customer-related initiatives for growth. Learn how you can enhance your productivity, too: https://accntu.re/3TBl6Xp [Video Description: Upbeat music starts and an animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
#GenerativeAI is poised to unleash our superpowers like never before–and may even close the relevance gap between brands and their consumers. I’ve co-authored a research report with Baiju Shah that reveals how the companies we’re working with are already using #genAI to boost productivity and reinvest in customer-related initiatives for growth. Learn how you can enhance your productivity, too: https://accntu.re/3TBl6Xp [Video Description: Upbeat music starts and an animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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Gen AI is changing how we all connect and interact with our favorite brands. Jill Kramer and Baiju Shah collaborated on this insightful look into what’s next for customers with Gen AI. Check it out and let me know your thoughts. #Accenture #GenAI
Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
#GenerativeAI is poised to unleash our superpowers like never before–and may even close the relevance gap between brands and their consumers. I’ve co-authored a research report with Baiju Shah that reveals how the companies we’re working with are already using #genAI to boost productivity and reinvest in customer-related initiatives for growth. Learn how you can enhance your productivity, too: https://accntu.re/3TBl6Xp [Video Description: Upbeat music starts and an animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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We're already seeing a new world made by #generativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success in our latest report: https://accntu.re/3xhJBAL [Video Description: Upbeat music starts. On a black background, there's a purple typing box and "New campaign" text is written above it. Words "social, tech jogger, background" are typed into the box and prompts variations of images in the background that correspond to the words. A mouse cursor drops two colorful pattern images into the typing box, and a corresponding series of new background images of a colourful wall, which also match the joggers worn by a person are generated. The person is also wearing white shoes. Text "Get started using generative AI for customer growth" with an arrow under it shows up, followed by the Accenture logo on a black backdrop.]
A New World By Generative AI
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Chief Marketing Officer | Expert in Service Brands and Businesses | Brand Experience and Business Transformation
https://lnkd.in/euT97xMH A very interesting article by Jill Kramer from Accenture and Baiju Shah from Accenture Song. The article discusses how applying Generative AI to customer related initiatives and using data to identify and test concepts based on customer needs drives the greatest value. This latest research based on a survey of 1000 global C-level executives expands on the thinking in the earlier Accenture Life Trends report. The link to this earlier report I've added into comments for those who are interested. As a marketing leader who has contributed to strategy and execution for businesses like E.ON, Bupa and Ageas UK this reinforces the importance of relevance between brands and their customers to drive value and growth. I wonder if organisations even now are focussed enough on customer needs and identifying unmet needs before customers do? #generativeAI #brandexperience #customerneeds #strategicgrowth
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Head of Product Management | Helping Startups & Product Companies to build the Right Products Right | ex-HRD, HRBP | coach for individuals and teams (ICF), HR and career consulting, mentor
💡 Monetizing AI Features: Strategies for Success 💡 In the ever-evolving tech landscape, companies are exploring optimal ways to monetize AI features. Palle Broe's insightful article on Lenny’s Newsletter dives into this topic, presenting a framework for decision-making. Key strategies include: ->Direct Monetization: Charging separately for AI features or increasing overall product prices. ->Indirect Monetization: Bundling AI features with existing products at no extra cost. An analysis of 44 tech companies reveals a preference for bundling. Understanding customer value and the cost of generative AI is crucial in choosing the right approach. One of the Insights: An impressive takeaway from the article is the importance of evaluating the "perceived value" of AI features. Companies that accurately assess how much their AI enhancements are valued by users can better align their pricing strategies to maximize revenue and customer satisfaction. This balance ensures sustainable growth and a competitive edge in the market. Read more here -> https://lnkd.in/dDXap-VF
How should you monetize your AI features?
lennysnewsletter.com
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There are so many questions around how brands can leverage #AI to create and activate top of funnel campaigns, increase business efficiency, use data for better results, and fuse together all of this intelligence for better customer experiences... If you're being challenged to develop your AI strategy for 2025 in any of these areas, please join me as I host some of the top minds discussing these very opportunities. Forrester analyst Jay Pattisall, EVP, MD at Hero Digital Michael Olaye, and EVP of Strategy at Hero Digital Brandon Rozelle will shed some light on ways you can use AI today to drive value back to your business on 10/1 at 11am CT. Register here: https://lnkd.in/gmkMXdE3
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⏱️ Got 5 minutes? That’s all it takes to level up your game with AI. 👉 Grab the list: https://lnkd.in/eEZpx3tY I’ve handpicked the top tools across 10 Production Categories—everything you need to supercharge your productivity and crush your goals. Some of these tools are game-changers you know. Others? Hidden gems you’re about to discover. Don’t wait—get the full list now and transform the way you work: 👉 Grab the list: https://lnkd.in/eEZpx3tY #AI #DigitalTransformation #MarketingMason #FractionalCMO #TechInnovation #BusinessGrowth #Automation #ContentCreation #ProductivityTools #AIinBusiness #CharlotteBusiness #ScaleYourBusiness #FortMillSC #CharlotteFractionalCMO #FortMillFractionalCMO #RockHillFractionalCMO
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