Accenture Song’s Post

There isn't a single product in sight. A good ad should create a mental shortcut in the readers mind, this goes the same with organic content. The connection you're drawing is essentially the product market fit. You're inferencing the lifestyle application of the product in connection to the lifestyle of your desired consumer. There's many ways to show this without blatantly showcasing the product and general attributes. You're advertising is like a puzzle piece that fits into the consumers image of life.

What happens when the ad is so much better than the movie? I would watch a whole movie if it was under the Liquid Death brand universe. Seriously this ad made me finally get past the first 5 minutes without falling asleep. Hypothesis: If this movie was a little more Liquid Death it would be more like Starship Troopers and less like a bad Star Wars knock off and be the hottest new thing right now. https://lnkd.in/eRTXMwA2

Success Story in the Making ! Launching a new brand is challenging... Creating a new premium market segment simultaneously is even tougher. But if you succeed, you become the market leader! That's exactly what Canned Wine Co. is doing in the UK. Ready to replicate this success in your country? Contact us to explore how we can achieve this together. Cheers Xavier #SuccessStory #BrandLaunch #MarketLeader #Innovation #CannedWine #BusinessGrowth #Entrepreneurship #UKBusiness #NewMarkets #ContactUs #CannedWineCo

For anyone attempting dry January, you might want to skip this one. ‘The Drop’ is the latest addition to Jameson Irish Whiskey’s international brand campaign ‘Widen the Circle.’ Featuring comedian Aisling Bea, the new spot is based on the idea that life is enriched by the magic of authentic human connections. The 30-second film, tells the story of how a drop of Irish rainwater makes its way through the distillery, getting triple-distilled into ‘the smoothest Jameson Whiskey’ before being transported around the globe to ‘widen the circle, one drop at a time.’ What do you think of this ad? #whiskey #marketingcampaign #marketingstrategy #marketingagency

Too funny, every single time. The funniest things are usually the most relatable. Why isn't there more done for childcare, when do much is demanded and expected of adults, many of which are also full-time parents? The quality of the "care and tending to" of my child is a concern of mine throughout my day. Can "on-site childcare" or "childcare assistance as a benefit" be a normal thing...? It really only makes sense. #parentlife #happyworkers #betterworkers

Great tips with Daniel Disney and Mark Keating at Sales Guru today #Dermalogica South Africa Daniel Disney

Heineken Steals the Spotlight: A Marketing Masterclass! Remember the epic rivalry between Deadpool and Wolverine? Heineken just ended it... with a beer! Their new ad brilliantly leverages the upcoming movie release, showcasing how a Heineken Silver can turn any bitter situation refreshing. Here's why it's a marketing win: 1. Pop Culture Power:Tapping into a highly anticipated movie with iconic characters instantly grabs attention and fuels engagement. 2. Product Integration Done Right:The ad seamlessly integrates Heineken Silver, highlighting its refreshing taste as a solution to "bitter endings." 3. Perfect Timing:The ad drops just before the movie release, creating a buzz and keeping the brand at the forefront of consumers' minds. Key Takeaways for Marketers: •Think outside the box: Don't be afraid to explore unconventional partnerships to reach your target audience. •Timing is everything: Strike while the iron is hot! Align your marketing efforts with trending topics or events. •Focus on the message: Ensure your chosen platform effectively delivers your brand's message and product benefit. So, what are you waiting for? Crack open a Heineken Silver and celebrate clever marketing! #Heineken #Deadpool #Wolverine #MarketingInsights #PopCulture

Dedicated cinema professional with 2 years at MuktaA2 cinemas. Passionate about delivering exceptional service and enhancing the moviegoing experience. Committed to excellence in cinema operations. •Achievement: Consistently exceeded sales targets and received positive feedback from patrons for exceptional service. •Skills: Customer service, sales, team leadership, operational efficiency, problem-solving

100% MeeTV The UK is a creative superpower. Tailoring policy that plays to people's perceptions / prejudices; rather than facts is where the UK has gone wrong since 2016 and earlier. Restricting access to the University courses that drive our creative industries is both economically harmful but also goes against what the Conservatives claim that they stand for - a belief in freedom / not legislating in a way that would reduce the rights of individuals. Surely people should be allowed to make their own decisions on the paths that they wish to take - especially given that students are paying for their own education(!) (subsidised by foreign students) If someone wants to study to become an Artist, or Sound Mixer or something. They are adults and funding it themselves. Leave them to make their own decisions. Students already get a raw deal paying 8% interests on student loans, due to the Tories privatising the Student Loans company. It just reinforces how disconnected the modern Tories are from younger generations, and often, reality.

The secret to incredible hospitality is a culture of excellence and delivering theatre. How do you initiate this? I think the key is switching on a hospitality mindset. Understanding the bar is the stage and curating the presentation of every element of service.