🦁🌴☀ What a week! Swipe for your insights from #CannesLions2024 and learn more about the key themes discussed on the ground: https://lnkd.in/dUfR488H [Image Description: carousel of photographs on white and purple backgrounds and descriptions from sessions: 1: When did our industry relegate creativity to output? Instead of being the last step, creativity should shape all parts into something new. During the annual Song Simplifies session, our Creative Chairperson Nick Law explored what the model, the customer, and the work look like when creativity is the great connector. 2: In an era where technology and artistry converge, the boundaries of creativity are constantly being redefined. OpenAI's CTO Mira Murati and our CEO David Droga discussed how AI can provide the tools to unlock new realms of possibility and transform the creative landscape. 3: On paper, collaboration between an in-house agency and a creative agency shouldn’t work. But LEGO and Droga5 found a way to play nicely. Jen Spiers, CCO - Droga5 Dublin, and Nic Taylor, SVP and Head of Agency - the LEGO Group, discussed leaving egos at the door and what the power of play does to inspire creativity. 4: Our CEO David Droga and Carla Hassan, CMO - J.P. Morgan Chase, sat down to discuss why businesses need to expand the definition of success beyond shareholder value and profit to include the moral obligations that benefit society at large. 5: Our Elizabeth Valleau, ECD - New Realities, joined the Future Gazers to discuss how the convergence of XR, generative AI and Web3 can re-energize the future-changing potential of new realities with new exponential capabilities.]
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Making things people want, not people want things.
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