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🤔 Ever wondered why some ads stick in your head while others easily fade into oblivion? A big part of that is the background music. It might seem like a small detail, but trust us, it's a BIG deal. Why is background music so important? ✅ Sets the mood: The right music can evoke emotions and create a specific atmosphere. For example, a happy, upbeat tune can make a product seem more fun and exciting, while a softer, more sentimental piece can convey warmth and comfort. ✅ Enhances brand identity: Music can help reinforce a brand's personality and values. Think about the iconic jingles that instantly make you think of a particular company. ✅ Improves recall: Music can make an ad more memorable, increasing the likelihood that people will remember the product or brand. Learn why the right tune can make or break an ad and how to use it effectively, even with a voiceover 👇👇👇 https://lnkd.in/dqsGBxHN #advertisingmusic #audiobranding #musicforads #musiclicensing

🎵 Did you know? According to recent research, only 8% of ads feature distinctive branded music. Yet, advertising with unique audio assets performs eight times better. 📈 But here's the question: Why is something as powerful as music still considered a "nice-to-have" rather than a necessity in the ad world? 🤔 In a landscape where attention is the currency and memorable experiences are the key to success, incorporating distinctive music into advertising should be a priority. Let's unlock the full potential of sound in branding and elevate the impact of our campaigns! 🎶 #MarketingInsights #Branding #AdvertisingTrends #SoundIdentity

Ever wondered how your music could reach more ears, more consistently? Let me break it down for you: Consistency with promotion and the power of compounding. In the music industry, as with any creative business, an artist and their team need to consistently put themselves out there. This can be releases, brand collaborations, live performances, or digital marketing campaigns. Release a new single? Share a preview on Insta or TikTok. Secured a brand collaboration? Time for a behind-the-scenes snapshot. But don't expect immediate returns. This is the power of compounding. Engagement increases over time, not overnight. Consistency breeds familiarity, familiarity breeds interest, and interest breeds streams and sales. What would you do to ensure your music reaches more people over time?

“You Need A Million Streams’’ Is one of the biggest lies in the music space. Here's the truth: The “streams’’ model leads to artists who have: -Big numbers… -Lots of followers… -Respect and adoration of their peers… But often lack what they want the most: Connection. Engagement is necessary. Connection is fundamental. Here’s what we all need to understand: Creating content → grows attention. But attention has to be converted → Connection. Is an entirely different skill to grow attention than it is to convert it to connection You need both. How to build a sustainable music business in 2024: Step 1: Create attention with content Step 2: Convert attention to connection through providing value & storytelling via a mailing list Step 3: Sell connection deepening offers directly to that mailing list The outcome: You'll build an engaged fanbase you can build a business around that focusses on craft and connection.

Have a customer on hold? 📞 That’s a big opportunity to engage: 68% of consumers are more likely to purchase from a brand that is thoughtful about what they use for hold music/audio. Simply put, the hold experience matters. Per Veritonic’s study, 9 in 10 consumers prefer music 🎶 over a talking advertisement and silence. If given a choice between an ad that contains talking or silence, 57% would choose talking. That’s not all - 46% say it’s important for the hold music to be “on brand” with the company or service they’re calling about. If the hold music is enjoyable, most consumers (82%) will hold for longer. So what does enjoyable mean? 73% of consumers say top-50 charted songs, while 86% of consumers prefer that the hold song be one they recognize. If you’re running a business and want to retain your customers through a potentially lengthy hold wait, this is the way to go. Having a great product/service is still key, but make sure your hold game is on the same level. #music #customerservice #engagement #userexperience #branding

The other day I made an Instagram post about Knowing what you're paying for when dealing with the Marketing aspect of the Music Journey. So many Indie Music Artists suffer after investing money because they don't have a full understanding of what's supposed to happen after spending the money. Some feel scammed and some feel like it was a waste of money but other times it could just be a lack of knowledge and goals. To make the Marketing task easier I find it helpful when Goals are mapped out and the expectation isn't Fame or Virality. It's important to understand that while it's not impossible to accomplish Fame and Virality when planning a Marketing campaigh the focus should be more on reaching and engaging an audience who wants to stay connected to you. In this blog, I discuss what has helped Me and Fayro get a better handle on more beneficial Marketing Campaigns. I hope this helps! #CymphaniSpeaks #MusicMarketing #Marketing #Business #MarketingFundamentals. https://lnkd.in/dc7JWbdK

🎶 Enhance Your Company’s Image with a Custom Jingle or Song! 🎶 In today’s competitive market, having a strong and positive company image is crucial. Music can play a vital role in shaping how your brand is perceived. A well-crafted song or jingle can convey unity, professionalism, and a memorable identity that resonates with your audience. Check out the song below to see how impactful music can be for your brand. Not only is this song available for purchase, but we also specialize in creating custom jingles tailored to your specific needs. 🌟 Why Music Matters for Your Brand: • Builds a Strong Image: A catchy jingle can enhance your company’s image and make it more relatable and memorable. • Conveys Unity: Music can bring people together and promote a sense of unity within your organization and among your customers. • Memorable Branding: A custom jingle ensures your brand stays top-of-mind for your audience. At DarkMeta Studios, we offer high-quality music production at competitive prices. Let us help you create a sound that defines your brand and captivates your audience. Listen to the song here: [insert link to the song] Contact us today to get your own custom jingle or song! “Diversity” #CompanyImage #Branding #Jingles #MusicProduction #DarkMetaStudios #Unity #MemorableBranding

Bundling your music with other merchandise can significantly enhance your sales and revenue. By offering your music as part of a bundle with items like t-shirts, posters, or exclusive digital content, you create a more attractive package for your fans. This strategy not only incentivizes purchases but also increases the perceived value of your offerings, driving higher overall sales and helping to build a stronger connection with your audience. Independent music creatives can leverage bundling to maximize their earnings and grow their fan base more effectively. #MusicBundling #IndieArtistTips #MusicMerchandise #BoostSales #IndieMusicHustle #CreativeRevenue #MusicMarketing #IndieMusicianLife #DIYMusician #FanEngagement

YouTube's head of Music Lyor Cohen just shared some new stats about the impact YouTube Shorts have on building audiences and driving discovery for music. Here are the top stats Cohen pointed out in his letter: 🎵 More reach: In January 2024, Shorts TRIPLED the average artist's audience of unique viewers. 🎵 More fans: In January 2024, artists active on Shorts saw more than 60% of their new channel subscribers coming directly from their Shorts posts on average. 🎵 More engagement: Shorts are now averaging 70 billion daily views and are being watched by over 2 billion logged-in users every month. Plus, the number of channels uploading Shorts has grown 50% year over year. What are your thoughts on these stats? Check out the full letter below ⤵ https://lnkd.in/e9xNRyKP

Dancing to silence or royalty-free music that’s the equivalent of Getty Images stock photos? UGH! That’s gotta be an OUT for 2024. Unfortunately for creators and brands and content enjoyers everywhere, we’ve all been caught in the crossfire between TikTok and Universal Music Group — who have recently removed their catalogue of music from the app due to licensing disagreements 😭 Even artists who actively use TikTok to promote their music have expressed qualms, but at Sticki, we don’t like sitting around and being collateral damage. Trending sounds may be out of the question (for now), but loads of our content masterpieces have succeeded without these UMG-owned tracks. Our tips? 🎤 Up the ante with creativity, and make sure you’re now focusing on sound too. 👀 Scroll, scroll, scroll. Not ALL music has been removed, so pay attention to what alternatives are trending instead. ⭐️ It’s never too late to start supporting independent and local artists. We’re expecting even more of these to go viral as a result. 🥁 Covers are still available. One word, four letters: Glee. #tiktok #universalmusicgroup #contentmarketing #influencermarketing #tipsandtricks #ugc #trendingnews #ecommerce #2024predictions