Abhijeet Ray’s Post

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Managing Director, Ethnicity Matters. Marketing and Advertising Professional with a specialization in Media, Strategy, PR, Branded Content, Sponsorship, Media Partnership and Multicultural Marketing. s

One of the intangibles of success in sports are a team’s fans. They bring a level of passion, devotion and motivation that transcends any other incentive to succeed. Today I was fortunate to witness history as team India won the ICC Men's T20 World Cup - without dropping any games leading up to the finals against team South Africa. In the stands was the overwhelming presence and undying support of ‘Bharat Army’ - a traveling band of fanatic fans. They travel in packs carrying banners and flags which they share with others. And they bring in the ‘Dhol’ player to make some serious celebratory noise ! Intangible support with tangible results! Ethnicity Matters Howard Lichtman Bobby Sahni Jason Harper Sreesha Vaman Aakash Patel ICC Men's T20 World Cup International Cricket Council Cricket Canada Vijay Setlur

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