Abdullah Zahid’s Post

Ever wondered how the latest tech advancements could revolutionize the way we manage and optimize our marketing campaigns? Well, the Google Marketing Platform has just rolled out a new API that's set to do exactly that! This new API is a game-changer for organizational administrators, offering unprecedented flexibility and efficiency in managing marketing campaigns. Key features include the ability to upgrade or downgrade properties between the standard version and Analytics 360, and the seamless linking of Google Analytics accounts with organizations. This is not just about simplifying campaign tracking; it's about unlocking deeper insights and optimizing marketing efforts like never before. Moreover, with the integration of organization details in the Admin API, the administrative capabilities have been significantly enhanced, making the Google Marketing Platform an even more comprehensive solution for digital media and customer experience optimization. For those keen on staying ahead in the digital marketing game, diving into the full announcement by Google is highly recommended. There's a wealth of detailed information waiting to be explored, promising to equip marketers with the tools they need for even more effective campaign management and optimization. Happy Tuesday! Casey Jones #DigitalMarketing #GoogleMarketingPlatform #APIUpdate #Analytics

Today, in continuation of my series "From Student to Strategist: My Learning Expedition," I'm thrilled to present insights from the "Google's Digital Marketing" course.   Contained within the following 2-page notes are: ·      Optimization of E-Comm Marketing Strategies ·      Personalization ·      Reasons for Cart Abandonment ·      How to build Loyalty I have found these concepts very useful in some of my key projects. One Important point which I would like to highlight is Law of Diminishing Return. “An Economic Principle stating that if an investment in a particular area increases, the rate of profit from that investment will eventually decrease if other variables remain constant.” This law I have observed in various areas which I have managed throughout my career. Stay tuned by following Vibhanshu Sharma, for more insights and discussions on this topic! #googleads #google #campaign #marketing #leadgeneration #googleai #management #loyalty #marketingresearch

📈 Attention Digital Marketers: Is your Google Ads campaign experiencing a performance drop? 🤔 As an industry expert, I know how frustrating it can be when your campaigns suddenly lose their momentum. 📉 But fear not! With the right strategies, you can identify the root cause and get back on track. 💪 First, it's crucial to continuously monitor your campaigns to detect any issues early on. 🔍 This allows you to make data-driven decisions, maintain your competitive edge, and ensure budget efficiency. 💰 Common reasons for performance drops include: 1️⃣ Changes in competition 2️⃣ Seasonal fluctuations 3️⃣ Ad fatigue 4️⃣ Budget constraints 5️⃣ Algorithm updates 6️⃣ Website issues 7️⃣ Account changes 8️⃣ Market shifts 9️⃣ Technical problems To troubleshoot effectively, follow these steps: ✅ Identify the start of the decline ✅ Examine your change history ✅ Analyze the competitive landscape ✅ Check your tracking codes ✅ Account for seasonality By understanding the reasons behind performance drops and implementing a structured approach to troubleshooting, you can prevent future issues and keep your campaigns running smoothly. 🏃♂️💨 Remember, the key to success in digital marketing is staying vigilant, adaptable, and proactive. 🎯 Keep learning, keep optimizing, and keep driving results! 📈 Let's discuss your experiences with Google Ads performance drops and share your best practices for overcoming them. 💬 Drop a comment below and let's learn from each other! 🤝 #GoogleAds #PerformanceOptimization #DigitalMarketing #PPC #TroubleshootingTips

Here’s what this means for marketers in 2024: Firstly, PPC is more challenging due to: 1. Lack of insights and data from automated campaigns. 2. Increased competition and rising CPCs. 3. Challenges with tracking, privacy, and attribution. Marketing managers and CMOs have a big challenge on their hands this year. Here’s what you can do: > Study PPC data to find what works. > Leverage scripts and tools to gain better data visibility. > Focus on Quality Score to combat rising costs. > Ensure accurate conversion tracking and test attribution models. > Invest in your team's skills and adopting the right tech stack. Personally, we’re doubling down on data insights this year. PPC might be harder, but all it means is more room for higher quality ads. Have you seen a dip in your PPC ads this year?

The most common trap people fall into while running Google Ads… 🚨  𝗕𝗹𝗶𝗻𝗱𝗹𝘆 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀. Google Ads is powerful, but did you know that not all automated recommendations align with your campaign goals? Here’s what to watch out for: ❌ Just because it’s recommended doesn’t mean it’s beneficial for your specific objectives. ❌ Some recommendations push for higher budgets that might not necessarily lead to better results. ❌ Implementing every suggestion could lead you away from your carefully planned strategy. 🔍 Here’s what you should do instead: ✅ Evaluate each recommendation. (Ask yourself, does this align with my campaign goals?) ✅ Test changes on a small scale first. (See how they perform before fully implementing.) ✅ Keep learning and updating your strategy. (What works today might not work tomorrow.) Remember, critical thinking is key to leveraging Google Ads effectively! Don't let automation override your strategic insights. --- 👉 For more Google Ads tips and to avoid common pitfalls, follow Darshan Patel. Stay ahead of the curve in digital marketing! (I post daily except sundays 😉) #GoogleAds #DigitalMarketing #PPC #AdStrategies #MarketingTips

Conquer the Beast: The Art of Google Ads Unleashed! 🦁 Imagine trying to tame a wild, unpredictable beast - that's Google Ads. Unravel its complexities and you've got the digital world on a leash. But, one false step and the rules of the game switch. Fear not, though. The compass to navigate this labyrinth lies in consistency, adaptability, and a healthy dose of data prowess. Within this maze, three tenets stand firm: - The Pay-Per-Click terrain, always on the move. - An adaptable strategy, your survival kit. - The might of data, your secret weapon. Should we engage in a ceaseless chase with Google Ads or seek a peaceful co-existence? I'm an advocate for the latter. Decoding the algorithm, embracing the automation features, and leveraging data are your essentials for a thriving online presence. Remember this: In PPC, the crown doesn't go to the one with the fattest wallet, but to the one who deciphers the system. So here's your call to arms - let’s conquer this beast together! How do you plan to master the art of Google Ads? Let's start a conversation below! 💬💡 ------------------------ 🇺🇦 I am Stanislav. 🔺 Supporting your leveraging Google Ads for sales. 🔺 Providing audits, training, and consultancy. Liked this post? Want to see more? 🔔 Ring it in my Profile Follow #PPCbyStanislavGalandzovskyi 🔝 Connect with me #PPC #PaidMarketing #GoogleAds

It’s critical to understand that Search and Shopping* in Google Ads (and SEM more broadly) are channels driven primarily by pre-existing demand. If you leverage non-branded Search and Shopping and you’ve been scaling effectively, you’ll eventually encounter a ceiling, or resistance to that scale, that makes growth of that channel slow or stop. This is because when people are searching on Google, they’ve already been influenced to conduct that search, possibly by another marketing channel or through a problem they’re facing in their lives. So, if you’re not putting considerable resources into driving more demand for a particular category through other channels, it’s important to be realistic about your scaling expectations for Search and Shopping, and test and scale your efforts based on metrics like media efficiency ratio (MER). Google Ads’ Search and Shopping components are incredibly powerful that can be leveraged to generate incredible results, but you still need to treat them for what they are, components in an overall healthy marketing strategy. *Original post edited for clarity #googleads #sem #searchenginemarketing #digitalamarketing #marketing

Hello folks! Who else here can appreciate the magic that is Google Advertising? 🙋♂️💫 Having worked extensively with this platform, let me share with you some nuggets of wisdom: • Achievable Results: With Google Ads, your products or services can literally be at the fingertips of potential customers. No magic spell required! 🎩 • Pay Only for Results: Here’s the sweet sauce - you only pay when someone engages with your ads. How about that for cost-effective marketing? Whether you’re a business titan or a fledgling entrepreneur, Google Advertising is one bridge we all have to cross. It is a tremendous asset that aids businesses to effectively target their audience. If you’re finding it tough to peel back the layers of Google Advertising, take note: • Data-Fueled Decision Making: According to Forbes, businesses using data-driven strategies are 23 times more likely to acquire customers. 📊 • Continuous Optimization: It’s a learning process. The more you refine your approach, the better your results. So, don’t shy away from this powerhouse tool. Embrace the learning curve, experiment with strategies, and watch your business flourish. 🚀✨ Remember, every click is a potential customer walking into your digital store. Make the most of it with Google Ads! #GoogleAds #DigitalMarketing #MarketingStrategy #PayPerClick #PPC #OnlineAdvertising #BusinessGrowth #MarketingTips #GoogleAdvertising #CustomerAcquisition #DataDriven #MarketingSuccess #OptimizeForSuccess #BusinessStrategy