Digital Marketer | Google Ads, Social Media Management and Content Writer | Helping businesses generate demand
As I began learning Google Ads and started my first job in digital marketing, I noticed something missing in discussions: the importance of spending more at the start of a search campaign. This idea wasn't talked about much. But I realized that investing more early on can make a big difference in how well your campaign performs in the long run. At least, that is what I experienced. It appeared that investing heavily upfront was always met with controversy, regardless of the circumstances. And yes, it's true that wasting resources isn't smart. Plus, clients find it tough to shell out more for ads, especially if they're not seeing good returns. However, I ultimately found, as I progressed, that good quality and quantity of data are very valuable factors to consider when running campaigns, and that can cost you, especially in the beginning when you don’t have much data to work with. The main point is that the better the data, the more efficiently you can manage your budget and get high-quality leads at the same time, which ultimately means a better ROI. #Digital #marketing #googleads
Indeed Abdullah Zahid rightly said
Leading Codifica Inc. with transformative tech solutions and AI innovation.
5moExcellent tip, thanks for sharing