AB InBev’s Post

As the #USOpen begins in #NewYork, I'm reflecting back on our #cocktailclass, where we all made the famous cocktail called the #HoneyDeuce, which is served at the #tennis tournament. However, in typical #SunshineConsulting fashion, we improved the recipe. Hey #usta, if you want to use this, be my guest! Want to know or try these #cocktailrecipes at home? I'll give you both recipes below. Are you looking for a # tennis-themed cocktail class or a cocktail class with any theme? Yes, we can do that. Reach out at any time. Now, the recipes: U.S. Open Honey Deuce Recipe: 1.5 oz #GreyGoose Vodka 1 oz #Chambord 4 oz Lemonade Serve over ice with three honeydew balls. Sunshine Consulting's Improved Honey Deuce Recipe: 1.5 oz Grey Goose Vodka 1 oz Chambord Liqueur 3/4 oz Super Lemon Juice 4 oz Soda Water 2 Eye Droppers #EarlGiles Liquid Disco Silver Cocktail Sparkles Shake vodka, liqueur, and lemon juice over ice for 15 seconds. Add soda water and liquid disco to shaker tin. Strain contents over fresh ice in a highball glass. Let me know what you think of both recipes!

Suntory introduces Teacher's Highball! Suntory Global Spirits trials a new Scotch-based RTD, Teacher's Highball, in Japan, blending Scotch whisky with soda for a refreshing twist. Chris Richardson #RTD #Suntory #TeachersWhisky #Scotch #BeverageInnovation #DrinkTrends #MarketExpansion #SpiritsIndustry #JapanMarket #AlcoholicBeverages

Coffee pros worldwide look forward to so many regional, national, and global coffee competitions, including the national Coffee Roasting Championships (NCRC). To succeed at any competition, you have to know the rules, format, etc. and this is no different for roasting competitions. Read Quill & Pine Digital Marketing’s latest article where I talked to experts in the coffee + roasting world, breaking down competing in the NCRC and how to perform at your very best 👇 #CoffeeIndustry #CoffeeCompetition #NewArticle #ContentMarketing #QuillandPine

Are you a roaster interested in participating in a roasting competition? With so many competitions regionally and globally, you’re spoilt for choice…but are you as prepared as possible to compete? 🤔 As for any coffee competition, it’s important to be familiar with the rules and format, and especially, hone your coffee skills and expertise. This is especially true for the national Coffee Roasting Championships (NCRC) where expert roasters from all around the world compete on a world stage. In my latest article, I spoke to coffee experts and unpacked what it takes to compete at this level and how to prepare for success at a roasting championship. Read it below!👇 #Coffee #CoffeeRoaster #NewArticle #QuillAndPine

#events is still a growing industry for #ethiopia. A pie that doesn’t seem to be growing fast enough like our neighbours such as #rwanda. Nonetheless, there are industry standards that are respected and honoured. No event is produced solo and as such, collaborators give credit where to each other as unique skills set come together to create the magic of an event. Point in case - Flawless was the event company hired by HEINEKEN Ethiopia for the launch of the new walia rebrand below. The Flawless team called on Eternal Media and Communication to develop and refine the concept and worked together until wee hours of many mornings to bring the concept to life. There was sound, lighting, selecting dancers, rehearsals, constant client input, fear, excitement, and amazing collaboration to get to launch date. The launch included tasting sessions and hands on engagement with staff, distributors, key outlets, media, etc. In a market where #event #management is not recognised and appreciated for what it is, the art and science of the industry is diluted by the supply chain; and greed like competition trumps limitless collaboration that delivers events like the one below Post as the below needs to be genuine in its story telling and add Event by Flawless Events Video production by Eternal Event documentation by Mopix Sound by HKG #events #eventmanagment #collaborations

As the #coffee competition circuit grows, #roasting championships are seemingly becoming more prominent – which is pushing more of a stripped back approach that favours pure skill over flair. Tomas Serra, an Authorized Specialty Coffee Association Trainer from Argentina, and I share some insights into how roasting championships are becoming more popular and the potential impact this could have on coffee competitions at large. https://lnkd.in/eG65pN2Z

Corona Cero is the global beer sponsor of the Olympics this year! 🍻 🏅 This sponsorship perfectly highlights the incredible rise of no/low alcohol drinks in recent years. Here's why it's noteworthy: 🥗 Health Consciousness: More and more people are becoming health-conscious and looking for ways to reduce their alcohol intake. 🥃Diverse Offerings: The range of no/low alcohol drinks has grown significantly. Brands now offer everything from non-alcoholic beers/ ciders, wines, and spirits to low-alcohol options, catering to a wide variety of tastes and preferences. ✅Improved Quality: Advances in brewing and distillation techniques have greatly improved the taste and quality of no/low alcohol beverages. 📈 Market Growth: The no/low alcohol beverage market is booming. This will continue to expand in the coming years, driven by changing consumer preferences and increased product availability. Clearly, it just keeps getting better and better! 😉

Instead of talking what doest mean the Winner Label of a certain category etc. on the beer bottle, better check some facts: very few competitions, very different rules.

There are hundreds of Beer Competitions in the World. They differ by their size but also by their rules, their adherence or not to beer category definitions, the number of beers that each brewery can submit, the qualifications of the judges. Some are National, some welcome the world. There are 2 take away for participant: - Visibility (Attention) and Praise - when awarded - Feed Back to elevate their quality - when not awarded Now there's one thing that keeps the top world beer competitions apart from most other ones. There are lots of beers in competition but there is only 1 gold, 1 silver and 1 bronze per category. Just like the Olympic of beer, 3 winners on the podium. Bellow is a map of the top 10 beer competitions in my opinion! Be on the look for these logo's on your beer selection as they really mean something!

🍻⚽ The Premier League and Diageo join forces! 🍻⚽ Starting this season, the renowned Irish stout will become the “Official Beer of the Premier League,” while Guinness 0.0 will be the “Official Non-Alcoholic Beer. This collaboration celebrates the union of two iconic brands and provides a unique opportunity to connect football fans’ passion with the pleasure of enjoying quality beer. But that’s not all! Through this partnership, Guinness will promote responsible alcohol consumption globally, ensuring a safe and enjoyable match-day experience. Being a partner of the world’s most-watched football championship means becoming part of rich traditions and creating new stories that resonate with fans worldwide. 📊 Fascinating statistics: 1. The English Premier League has an estimated global TV audience of 3.2 billion viewers per season. 2. PL matches are broadcast to 800 million homes across 188 countries, thanks to 90 broadcasters and over 400 channels2. 3. In the UK, about 70% of the population watches the Premier League through Sky, BT, or the BBC. 4. The Premier League is watched by over 4.7 billion people worldwide—an incredible reach. 5.Over 10 million glasses of Guinness are enjoyed every day around the world. 6. Annually, more than 1.8 billion pints of Guinness are consumed globally. 7. Since its inception in 1759, over 150 billion pints of Guinness have been consumed globally. In the United States, Guinness accounts for nearly two percent of the total beer market. 8. Guinness Draught is brewed in 50 countries and sold in over 150 countries. Look at the graphics below, they are amazing!!! Share your thoughts below 👇 #Marketing #Branding #Guinness #PremierLeague #GlobalBrands #partnership #MarketingMagic #BrandingGoals #GuinnessGoals #PremierLeaguePassion #GlobalBrandsRock