Join us for an evening where creativity and community meet to recognize those who are shaping the future of advertising at the 2024 Mosaic Awards, September 26 at the iconic Guastavino's in NYC! Amidst an enchanting garden wonderland, we'll honor trailblazers who have blossomed in the advertising industry, championing diversity and inclusion through their groundbreaking work. Learn more at aaf.org/mosaicawards And stay tuned for the announcement of this year's winners.... #MosaicAwards2024
American Advertising Federation’s Post
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Marketing Leader | AD Club NY Innovator Honoree | Board Member | Strategic Advisor | IAmRemarkable Facilitator
In honor of Hispanic Heritage Month, I want to share Carat’s latest Brand EQ research that dives into which brands resonate most with Latine audiences. See which brands that rank high among both the general and Latine population (hint Amazon & The Walt Disney Company), as well as brands that lead stronger among the Latine audience (hint Starbucks, IKEA & Pampers). Check out what I wrote here! Any other brands come to mind? #HispanicHeritageMonth #marketing
In celebration of Hispanic Heritage Month, we delved into our latest Brand EQ research to identify which brands resonate the most with Latine audiences and to better understand how they deliver more meaningful, higher EQ experiences. Check out our blog to learn more: https://ow.ly/yCbC50Tre0A
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Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger
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Let's just look past how young I look compared to the Santa-in-waiting I see when I now look in the mirror. I want to tell you a story... These are the MBNA geeks - the centre piece of a major rebrand we launched (with loads of help from TBWA\MCR) back in 2015. It was great work, and helped to supercharge MBNA brand recognition. But, that's not the story. Fast forward to a year later, and to mark the launch of the second phase of the campaign (which saw Jenny Monks buy a van - more on that another time), we bring the geeks into the MBNA head office in Chester to meet the broader team. It was a great day, with the geeks hamming it up for the staff, and generally being wonderful. To launch the campaign internally, I'm joined on stage by Paul Sinclair. The event is screened throughout the building - so about 2,000 people watching. Paul and I tag-team on telling the story behind the work, before sharing the ad and bringing the geeks out on stage. It was a great event. The only issue: as I walk off stage, feeling pretty bloody good about the event - one we (or, more accurately, Jenny Monks) had carefully managed down to the last detail - I realise that I was given a gift by my 4 year-old daughter before I left for work. A fairy sticker had been deposited on my arse, and as a 'walker' when presenting, it had 100% been visible to those even without a keen eye. The lesson: always check your arse before walking on stage. #presentation #arse #fairy 📸 by me, with fairy out of view
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Campaign UK’s new article "The deprioritisation of DE&I in adland" highlights the need for long-term DE&I strategies with leadership buy-in. CAN’s advisory group co-chair Dino Myers-Lamptey offers insight into what drives successful DE&I efforts "In each example, there is a diverse leader there championing, pushing and tapping into networks. Places that tend to fail in their efforts often have no representation at the top." This concern is echoed by recent data from the IPA (Institute of Practitioners in Advertising) Agency Census which shows a slight decline in ethnic diversity at ad agencies. While the overall percentage of employees from non-white backgrounds dipped from 23.6% to 23.3%, the bigger concern might be the decrease in leadership roles (11% vs 11.2% C-suite). 🔗 Read the article in full: https://lnkd.in/etrAr_89 At CAN, we believe true inclusivity requires diverse representation at all levels. Check out our hashtag #diversity manifesto for best practices on creating inclusive advertising:https://lnkd.in/ei-_T9Yv Email [email protected], and find out more about becoming a member today.
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Great insights on the evolution of Strategy in Advertising!
Christopher Owens, head juror, head of brand strategy at TRG and program lead for Strategy Boot Camp at Miami Ad School, speaks to LBB’s Addison Capper about clients’ expectation that all corners of an agency are competent with strategy. Read here: https://hubs.la/Q02Hrc9K0
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As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative. That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that they actually solve a problem. I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻 👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play? 🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans. Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign? https://lnkd.in/ePRGbvhn
Molson - See My Name | EN
https://www.youtube.com/
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Want to exhibit at the SWEETEST place on earth? NASP is excited to be at the BEAUTIFUL Hotel Hershey for the 2024 Spring Conference! Join us March 21-22, 2024 to connect with your fellow Subrogation professionals. Exhibiting at the NASP conference is more than just brand visibility. It's about fostering credibility, building meaningful relationships with clients, showcasing your products or services, and maximizing your marketing impact. By exhibiting, you not only support the advancement of the subrogation profession, but you also place your brand in front of key decision-makers in the industry. A recent Deloitte & Touche Group report found that sponsorships amplify target audience attraction by 104%, and each dollar spent on trade show marketing yields a return of $3.56*. Don't miss out on this unique opportunity to connect with your colleagues, clients, and competitors within the NASP community. Enhance your brand and contribute to the growth of the subrogation industry!. #NASP2024 #Subrogation #ExhibitOpportunity Contact [email protected] or call 800-574-9961 with any questions.
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Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions. However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing. https://lnkd.in/ey7c_8i9
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Beer and sports!? Happy International Women's Day! I thought I would share this short marketing video from Molson Canadian. This really struck home to me as we celebrate amazing women today. As someone in marketing, this gives me so much happiness to watch and pride. We know beer and sports, is something in the past, that stereo-typically has been mainly targeted at men and also the disparity of professional woman athletes vs the men. Not only that, there was barely any representation of women drinking beer, as again stereo-typically "only men would drink beer". The advert tagline is "Molson is covering our name, so hers can be seen" . Read that again. https://lnkd.in/eSbym2n9 Let's be clear here, this company is Canada's second oldest company, and the also has the oldest brewery in Canada. It is a huge brand, now also part of the Coors group, another huge brand for beer and drinks in the USA as some of you know. It's a short advert that makes its point, and I think you should quickly watch it, as it definitely made an impact on me as I am sure it will on both women and men who are proud to be allies. Fun fact, I was born in Canada but moved to England when I was 10 years old. I still have family there. I'd like to think had I continued to grow up there I would have loved to play ice hockey. I used to watch Canada play on the TV as a kid, both men and woman were equally represented on the screen! I used to want to wear the women's jersey so much. Here's to us women, may we continue to have our names seen 😜. #iwd24 #internationalwomensday #womeninsport #marketing #InclusionandDiversity
Molson - See My Name | EN
https://www.youtube.com/
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The future belongs to those who invent it! CEO/ COO/ Non-Executive Director/ Finance/ Asset Management/ Corporate Governance/ M&A/ Audit Co/ Remuneration Co
The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity. Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign. These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here: https://lnkd.in/d2EKiCag #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue
See the Grand Prix Winners of the 2024 Cannes Lions
adweek.com
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