American Advertising Federation’s Post

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

Very proud to be a part of the Rossman Media team that created this awesome content for the Big Ten Conference. This is just one of many films that our Rossman film crew shot for The Big Ten Women’s and Men’s Basketball Championships … and they cushed it on every film! Brand Story Experts joined the Rossman team a year ago to be a part of the developing Rossman Media Marketing Super Team. It is exciting times, as Rossman Media was already a growing team that added awesome agencies davies + dixon and Hook & Blade a year earlier. The Rossman Media team is proud to offer a new level of excellence by adding BSE’s world-class brand story development services to the offerings— while BSE’s team of seasoned experts are equally pumped to now offer an array of additional world-class services to our existing clients. While BSE has been the leader in the brand development arena for 15 years, this Big Ten Championship film is a great example of a project that we would not have been a part of a year ago. It also illustrates the level of talent that we can now offer through additional services — with a list that extends to influencer marketing, SEO, PPC, and much, much more. It’s a partnership that allows us to maintain our role as experts while getting stronger as THE Marketing Super Team. Growing into a stronger team is a game-changer because as this video reminds us, the best TEAMS are the ones who win championships. United, our goal is to soar to the top TOGETHER in a powerful way that opens up endless opportunities for our team and our clients. LFG. #BeAboutIt #BrandStoryExperts #RossmanMedia #TheMarketingSuperTeam

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The #NFL's Sunday Ticket verdict is a significant win for fans and businesses alike, with a jury awarding $4.7 billion in damages to fans and $96 million to bar and restaurant owners. This decision could lead to increased freedom of choice for sports enthusiasts and potentially disrupt the sports broadcasting landscape. As the industry waits with bated breath for the final outcome, one thing is clear: the future of sports viewing is about to get a whole lot more interesting. #SportsBusiness #NFLSundayTicket #AntitrustLaw #SportsIndustry #BroadcastingRights https://lnkd.in/eGFmadCn

Check out this article in Sports Business Journal authored by my colleague Mark Salah Morgan that nicely summarizes some recent developments in sports media/broadcasting.

Dunkin's Brilliant #SuperBowl Ad Strategy Dunkin' has nailed one of the smartest Super Bowl commercials this year. One of the challenges with Super Bowl ads is that hundreds of millions of people see them, so your ad needs to be relevant for everyone, while also resonating with your core customers. Let's talk about how Dunkin' accomplished this brilliantly: Humor is a Surefire Win: You can never go wrong with humor, and Ben Affleck absolutely crushed it with his hilarious performance in this ad. Star Power Appeals to a Wide Audience: Having Jennifer Lopez in the ad ensures that women are interested, and the fact that she's Ben Affleck's wife adds another layer of funny reliability. Leveraging Local Ties: Tom Brady's inclusion appeals to football fans, but it's also incredibly smart because Dunkin' was founded in Boston, and Brady has deep ties to the Boston-based New England Patriots. Reaching Gen Z: By featuring Jack Harlow, the popular singer/rapper, Dunkin' effectively targets Gen Z and engages fans of his music. Merch Matters: The best thing Dunkin' did was offer merchandise related to the ad afterward. There's nothing better than seeing something you love and being able to purchase it right away. We can learn from Dunkin's successful approach. Strive to create campaigns that are universally appealing while also speaking directly to your core audience. Leverage humour, star power, and local connections, and target different generations. Most importantly, provide opportunities for your audience to engage further with your brand through merchandise or other tangible offerings. By implementing these strategies, you'll create impactful, memorable campaigns that drive real results. #MarketingAnalysis #Dunking

Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative

Cannes Young Lions 🦁 Inspiration and dedication are key ingredients to success in this competition, and participants must truly embody the spirit of creativity and teamwork. See below insights & tips on what it takes from the young media lions competitors. 🇨🇦

For those of you in Sports Tech (Investors & Founders) I highly recommend you connect with Malcolm Lemmons and his colleagues at Trusted Advisor x Trusted Sports, especially if you're in L.A. next week! See you at the top!