You have 3 days left to nominate an industry LEGEND! Nominations for the Advertising Hall of Fame 2025 class are due THIS FRIDAY, July 12, 2024. Learn more at aaf.org/ahof #AHOF2025
American Advertising Federation’s Post
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Industry Icons Get Advertising's Best Honors: AAF (Above): 2024 AAF Advertising Hall of Fame Inductees (Photo: Akintayo Adewole for DRKR PXLS) At a gala celebration widely regarded as the "Biggest Night in Advertising," six industry icons along... Read more on Siliconeer. #AmericanAdvertisingFederation #AAF #Honor #advertising
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Tomorrow is the deadline for the 2024 IABC/BC Wave Awards! If you're still working on a submission, check out the link below for some pointers from yours truly. Think it's too late to start a submission? It's not! The nomination form is not long, and depending how fast you write, you can probably put together a submission in an hour or two.
The deadline for the 2024 Wave Awards is this Friday, March 15! If you're working on your submission, check out this blog post by IABC/BC Awards Director Jane Campbell with some helpful hits for creating a winning nomination: https://ow.ly/qfAn50QJI2O
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Founder @ Beatnk | Managing Director @ TJT | Strategic Advisor @ REBL | Creativepreneur | Ex-Hakuhodo | Ex-Leo Burnett | Ex-Ogilvy
I would agree to disagree. Famous work can also be effective work, and effective work can be famous work. There is no end-all in the creative world, where everything we do is subjected to nuance, timing, and perspective. If clients want awards, leverage their desires and appreciation of famous work but ensure it is objective-led first. It's up to the agency teams to ensure we don't work for door-stopper trophies but rather do work to make a difference and ensure you get the door-stoppers along the way. And hey, if Lady Luck is on your side and all they want is awards, then as long as it's paid work, why not? Thoughts?
“We want this work to win an award.” If a client says this – it means trouble. While everyone wants to be lauded for a brilliant campaign, making work with the intention of winning a Black Pencil (D&AD) or a Grand Prix (Cannes), carries a few dangers. 1. The client already knows what they want They went to Cannes last summer. Witnessed industry figures heaping praise on one of their market competitors. They know exactly the sort of ad that will do the trick (they don’t). 2. The focus is wrong Devising work that impresses judges often leaves your real audience cold. Winning awards and generating sales aren’t the same thing. Seeking awards ensures… : Stale work : Sunk costs A case full of trophies in your foyer might look impressive. But an agency’s job is to solve real problems. “We have never won an award” doesn’t count as one. Are we agreed? #awards #cannes #advertising #businessofcreativity
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Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger
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Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative
Another superb Festival of Media Global Awards judging session took place as our leading industry experts deliberated over which campaigns should be crowned this years winners. Find out who has secured gold, silver and bronze at the ceremony taking place at Wavemaker, Sea Containers House. Get your complimentary ticket here: https://lnkd.in/eubmEQJc Thank you judges! Kimberly Phan, Kristin Oliver, Luis Pedro Estrada, Jonathan Gipson, Will Wiseman, Yvonne Gerald, Taslim Okunola, Barbara Toscano, Cobi Zhang, Lindsay Garfinkle, Esther (ET) Franklin, Matthew Mansour, Jesús Benitez
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🏆 14 categories, 100+ subcategories, and countless ways to be recognized for your devotion to creativity - at the annual Ad Black Sea Competition. 🏄 To learn more about this year’s contests, deadlines and requirements, swim over here: bit.ly/4cqM9LY
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Not sure we could have said it any better: "One of the largest integrated marketing agencies in the Southwest, blending high-level issues management counsel with robust services across digital/social, branding/creative, media buying and analytics ... a hybrid agency that remains as comfortable producing paid content as it is in the earned media realm and combining the creativity of a hot consumer shop with the strategic savvy of a corporate communications firm." #PR #marketing #integrated #comms #media #social #analytics
We are so proud to share that LDWW was named a category finalist for PRovoke Media's 2024 North American Agency of the Year! This recognition would not be possible without our incredible clients.
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The D&AD ’24 shortlist is out. Who wins a pencil will be publicly known tomorrow evening. Being a member for the Experiential jury this year was a huge honour to me. We spent two long days intensely debating and mercilessly interrogating the entered work in order to find stuff that will now become a benchmark for the global advertising industry for the entire year and possibly beyond. It’s a hell of a responsible task, but I’m certain that all of us in that room did well. We’ve all always heard that D&AD is the hardest award win. Now knowing it to be 100% true I would like to congratulate every single person involved in the making of the shortlisted work. Believe me, it wasn’t easy to get on that list. So, please celebrate already. Be proud. And don’t let anyone tell you that awards don’t mean anything because they do. Especially this one. Here is the shortlist: https://lnkd.in/dAXdDYcm #dandad #experiential #advertising
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📢Exciting news: Our Policy and Advocacy Officer on Disability and Care Policies, Sebastian Pablo Gonzalez Hajdu, has been selected as a new jury member for the 2024 Toy Industries of Europe “Play for Change” awards. In 2016, we developed six key principles to raise awareness of our key concerns about toy marketing and advertising: 🔵Let children decide what they want to play with: No more division into boys and girls sections. 🔵Do not channel children into stereotyped professions and life patterns. 🔵Join your voice to end gender-based violence and bullying: promote non-violent images and behaviours. 🔵Represent families in their diversity. 🔵Children with disabilities play too: stop their invisibility and include them in the toy world. 🔵Children with a diverse racial background: let’s move to a fair representation. Find out more about the campaign here: https://lnkd.in/ecsw_kYH
We're thrilled to welcome Frédérique Tutt, Astrid Specht and Sebastian Pablo Gonzalez Hajdu as new jury members of our Play for Change Awards! They join an incredible panel alongside Dr. Amanda Gummer, Florian Hess, Helena Mansell-Stopher 🏡, Catherine Naughton, Tessa Trabue Tessa T., Fiona Scott, Pablo Busó, Katy Newnham, and Martin Porter. The jury is chaired by industry stalwart John Baulch. One of the main strengths of our Awards lies with these committed and passionate experts who carefully review all entries. Think your toy or initiative has what it takes? Submit your entry today, and you may meet them in Brussels on 5 November. Learn more and apply here: https://lnkd.in/d9J66HF #PlayforChangeAwards #toys #toyindustry
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Little reminder to all join this great session!
I help leaders drive growth through crystal-clear positioning, thought leadership and communications strategy | Cannes Lions country rep | Speaker, presenter, MC/Host & Moderator
Want to understand how award wins can propel your career forward? Why it's great for business? How winning an award lifts the whole NL creative industry? Join us this week, Wednesday 7 February, 17.00 onwards (doors open 16.30) at Het Sieraad. Hear from Jouke Vuurmans (Media.Monks), Jessica Gunn (180 Global), Jacqueline Bosselaar (HPB | Het PR Bureau) and Alex Bennett-Grant (WE ARE Pi). HOW TO WIN AN AWARD is presented by the Cannes Lions International Festival of Creativity rep team, Orange Lions, and ADCN | Club for Creativity.
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