60 Decibels’ Post

GenZ’s in Africa are driving a seismic shift in consumer behaviour, and brands that fail to align with their values risk being left behind. For these conscious consumers, transparency, ethical sourcing, and purpose-driven initiatives are non-negotiable. They vote with their wallets, prioritising brands that champion social and environmental causes close to their hearts. Fighting inequality, protecting the environment, and empowering communities – they want to see tangible impact. As marketers we must recognise and respect the influence of these young consumers. Their strong commitment to environmental and social responsibility is reshaping the way brands operate and market themselves. It's a call to action for companies to innovate and operate sustainably, knowing that their efforts will resonate with a generation that holds the power to elevate brands that do good. At Kantar, we know what Gen Z in Africa & the Middle East expect from brands in different sectors on sustainability. Talk to our regional experts Tamara Ojeaga and Astrid Ricketts about our Sustainability Sector Index and discover more in our free report overview here 👉 https://loom.ly/DFxZBkU #Sustainability #SustainabilityIndexStudy #BrandAction

TMRW 10am. Astro AWANI 🎥 SHIFTING CONSUMER TRENDS IN 2024 Niaga Spotlight focuses on the impact of inflation on consumer choices, implications for businesses and reactions from employees and leaders. Rakesh Mani, Asia Pacific Consumer Markets Leader, PwC discusses how multiple forces including economic uncertainty, data privacy concerns and a heightened awareness of environmental and social issues may play out across Asia Pacific and in Malaysia over the next 12 months. . . . . . . #NiagaSpotlightWithTehminaKaoosji #501Awani #ConsumerInsights #Inflation #DataPrivacy #ESG #ClimateRisk #Malaysia

The working-age population is shrinking across developed markets, but still growing in emerging markets. We think markets may be underappreciating the sectoral impact of this demographic #MegaForce. Read more 👉 https://1blk.co/4cSN4Wf #marketingmaterial Capital at risk

NIAGA SPOTLIGHT Astro AWANI SHIFTING CONSUMER TRENDS IN 2024 Consumer behaviour is shifting amid massive changes in the economic landscape. Niaga Spotlight focuses on the impact of inflation on consumer choices, implications for businesses and reactions from employees and leaders. Rakesh Mani, Asia Pacific Consumer Markets Leader, PwC Malaysia discusses how multiple forces including economic uncertainty, data privacy concerns and a heightened awareness of environmental and social issues may play out across Asia Pacific and in Malaysia over the next 12 months. . . . . . . #NiagaSpotlightWithTehminaKaoosji #501Awani #ConsumerInsights #Inflation #DataPrivacy #ESG #ClimateRisk #Malaysia

“Who is the future consumer? The first exciting group is the young people in emerging markets. By 2030, about 75 percent of consumers in emerging markets will be between the ages of 15 and 34. That’s a pretty startling statistic if you’re thinking about where all the discretionary spend will be. It’s Asia and the Middle East, mobile first countries that will be particularly important in the 18 to 24 age group for consumer-facing companies. These consumers are exhibiting all kinds of really interesting behaviours.” #marketing2humans “State of the Consumer 2024: What’s now and what’s next,” McKinsey, June 10, 2024.

#IndustryOutlook Higher consumer spending in the #Philippines during the holiday season is seen to continue this year, despite elevated inflation. On #ANCBusinessRoadshow, Worldpanel by Kantar Philippines' Insights Director Nino Nierva talks to Stanley Palisada on what will drive the continued growth in spending among Filipino consumers. 🔗 Watch the full interview on YouTube: https://lnkd.in/gd_TH3y8 For more news and updates, follow #ANConLinkedIn

“The retail sectors in emerging markets – like India, Latin America and Africa – differ significantly from those in developed markets – like the US and Europe. “Given the unique characteristics of the retail sectors in emerging markets, a new path for retail evolution is needed – one that helps traditional retailers evolve by integrating modern technology and practices without pitting them against each other. This inclusive growth model would benefit entrepreneurs, communities, and contribute to a more equitable distribution of wealth.” VML’s Hari Ramanathan spoke to LBB (Little Black Book) about driving inclusive growth in emerging markets as part of our APAC Perspectives series - take a read!

How do global market dynamics shape the growth of Fairtrade markets and impact the producers? 🌍 Got insights or strategies on this topic? Share your expertise and spark a dynamic discussion at Change Day! 📅 Join us at Change Day, either in person or virtually, and let's exchange ideas. Register here: https://bit.ly/46QpSFO Dive deep into the global market forces and support Fairtrade producers in their journey towards growth and equity. #ChooseFairtradeChooseGood #FairtradeChangeday

Introduced by Hamish Munro, Ipsos APAC CEO, we take a brief look at a selection of notable events over the past year. With particular relevance for those with clients, customers or colleagues in Asia, Ipsos dives into the data to help make sense of some of the emerging themes and looks forward to a more positive 2024. #UnderstandingAsia #CostofLiving #Polycrisis #Nostalgia #ClimateChange https://lnkd.in/gMvcnkeV

Beyond economic indicators, what are the deeper values and aspirations driving the average African consumer? In a continent brimming with optimism in the face of daunting challenges, understanding the forces shaping consumer behaviour is key to unlocking untold potential for any brand. Our recent report provides valuable insights for brands seeking to navigate this complex landscape and forge meaningful connections with African consumers. Uncover the interplay of the economic, social, and cultural factors shaping consumer behaviour and expectations across Africa. This insights-packed report explores: ➡️ The unwavering optimism of African consumers despite economic challenges. ➡️ The delicate balance between consumers' willingness to pay a premium for quality and their price sensitivity. ⚖️ ➡️ How brands can navigate this landscape by striking the right balance between quality, price, and overall value. Gain a competitive edge in the African market by downloading the full report today! https://lnkd.in/dMakGjVD #AfricanConsumer #MarketInsights #ConsumerBehavior #BrandStrategy