60 Decibels’ Post

Dive into this enlightening article to discover fresh insights and actionable tips. https://lnkd.in/dWzQm2nJ

Dive into this enlightening article to discover fresh insights and actionable tips. https://lnkd.in/dWzQm2nJ

Are you suffering from information overload? Need someone to streamline complexity into clarity? Information overload is a real, modern problem with inboxes and feeds filled with new, new, new. There's a lack of curation regarding insights and inspiration, which is why we focus on quality, not quantity. Through our cultural intelligence & foresights subscription service, Future Possible, we aim to streamline complexity into clarity–giving our audience exactly what you need to know when you need to know it within the shifting states of pleasure & wellbeing. We want our content not just to be interesting but to spark the imagination and drive action. We now have 700+ cultural signals in our online bank, each individually sourced, reviewed, and written by our team of humans. We then match each one to a relevant innovation opportunity to drive action. And here is one of our expert humans - Kelly Gates , who is hunting for more quality signals daily. You can explore what they find by signing up for our free bi-weekly email here https://lnkd.in/e42YyPMX ______________________ Future Possible is our cultural intelligence & foresights subscription service designed to help innovators, marketers and creative minds see your brand's future and make it possible. #FuturePossible #BrandInnovation #FutureCodes

HOW TO MAKE AN IMPACT Why not join our FREE Impact Measurement Workshop? Join Action Hampshire's online session on Tuesday 12 December, 10:00 - 11:00   This workshop is aimed at those who have started measuring their organisation’s impact but have encountered issues or have questions they want to work through. It would also be useful to people who believe they would benefit from hearing about others’ experiences and getting some guidance on best practice. Within this session you’ll hear about impact measurement best practice from our guest speaker and have the opportunity to ask them questions. You’ll be split into smaller groups to discuss your experiences of impact measurement and provide peer-to-peer support to work through any current issues or concerns. At the end of the session, you’ll be confident to tackle impact measurement head-on as you’ll have concrete actions to deliver guided by best practice and real-life experience. BOOK YOUR PLACE FOR FREE: https://lnkd.in/eh5F-NkZ

The Quick Polls feature lets you get real-time opinions, spot trends, and boost your qualitative research. It's great for quick feedback, monitoring trends, and more! Find out how to use Quick Polls in your next qualitative project: https://bit.ly/3YyWO39

Surveys are our unsung heroes. They're your direct line to the pulse of your audience. Think about it. Surveys tap into the collective consciousness, offering raw, unfiltered insights. Too often, we dismiss surveys as simple data collection tools. But they're far more potent than that. They hold the key to understanding, connection, and innovation. https://zurl.co/iaBl

Surveys are our unsung heroes. They're your direct line to the pulse of your audience. Think about it. Surveys tap into the collective consciousness, offering raw, unfiltered insights. Too often, we dismiss surveys as simple data collection tools. But they're far more potent than that. They hold the key to understanding, connection, and innovation. https://zurl.co/iaBl

Everyone's chasing success, but real growth? It's all about overcoming our cognitive blind spots. 🚀 Here's what I've learned from tackling confirmation bias in market research: ➡️ Seeking contradictory evidence is as crucial as finding supporting data ➡️ Diverse perspectives are the antidote to echo chambers ➡️ Embracing failure leads to more objective analysis and true innovation Remember, folks, the goal isn't to confirm what we believe but to uncover market truths, even when they challenge our preconceptions. ✨ PS: Curious... what does "objective market research" mean to YOU? 🤔

⭐ Explore our curated roundup of the nine most influential resources that are shaping the understanding of consumer behavior in 2023: https://lux.works/3ND2nHD

*Happy International Market Research Day!* Another year, another chance to celebrate the invisible hand that shapes the products and services we love. As a market research veteran with 13 years in the trenches (and countless surveys!), I'm constantly amazed by the power of insights to transform ideas into reality. This year, let's raise a glass (or coffee mug ) to the curious minds, the data detectives, and the storytellers who bridge the gap between what people say they want and what they truly need. What's your favorite part of the market research process? #MarketResearchDay #InsightsMatter #CustomerCentricity