Some food for thought for your weekend...
Dippin' Dots, LLC makes me very nostalgic for summers spent on the Great Lakes and going to Cedar Point in Sandusky, OH. The flash-frozen ice cream is so fun and delicious.
Dippin’ Dots filed for Chapter 11 bankruptcy protection in 2011. Scott Fischer, who purchased Dippin’ Dots out of bankruptcy in 2012, started noticing there was interest from businesses who wanted to use the company’s flash-frozen process.
Dippin Dots created other revenue streams that have helped it financially as sales to theme parks and other venues dried up during the coronavirus pandemic.
You can find Dippin Dots frozen fat globules (yep!) in plant-based meats such as Beyond Meat, and they have also used their high-volume cryogenic freezing in pharmaceuticals, probiotics, and animal feed.
I loved this story! It has it all: nostalgia, a failing business, a PIVOT, innovation, and a really ingenious strategy to use brand equity to capture new markets.
On Angel Investors Ontario's Knowledge Hub, we have a course titled "Building Great Products" with Shawn Hewat from Wavy. In this session, Shawn discusses product development, product market fit at different stages of your startup, going through a pivot, and how to validate fundraising along the way.
Watch here: https://lnkd.in/g_ahZ4bg
Stay tuned to Knowledge Hub as we are launching more videos in our "Founder2Founder" series soon!
#angelinvesting #startups #entreprenurship #innovation
Director Of Continuing Education at Buffalo State University
2wOh my goodness, I love this!