NBA Summer League 2024 is well underway, with 2K serving as the presenting sponsor for the third year in a row. Nathan Hawthorne, Global Integrated Marketing Manager - NBA 2K, gave us the rundown of his week in Vegas with team 2K: “Summer League is a major tentpole leading up to the NBA season, and with the announcement of NBA 2K25 just last week, we wanted to make sure 2K was top-of-mind for players, attendees and the fans at home. For the duration of the tournament, we set up a bespoke gaming set up in the concourse of the Thomas & Mack Center, providing an in-person look at the NBA 2K25 Hall of Fame cover. Here, fans had the opportunity to check out NBA 2K24 at one of the main venues for games throughout the week, and pre-order NBA 2K25 ahead of launch. On Thursday, 2K hosted NBA rookies for a ratings reveal mixer alongside Memphis Grizzlies power forward, Jaren Jackson Jr., and Ronnie Singh at the NBPA’s Brotherhood Deli. It was so cool to see how excited the athletes were to receive their ratings and served as a reminder of 2K’s impact on the younger hoops generation. We wrapped up the week at the Lakers v. Rockets game Friday night, featuring recently drafted Bronny James. It was incredible witnessing 2K’s role within the game of basketball first-hand, at the 20th anniversary of Summer League, nonetheless, having just joined the company earlier this year. The countdown is on for NBA 2K25 launch in September!”
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This is so sick Nathan Hawthorne. Miss you man!!
Nathan you stud. Go get ‘em!
This is so cool Nathan Hawthorne!
Great news!
General Manager, US Sports & Creation Center Portland at adidas
1moNew uniform, same impact! Great to see you shining in the new role Nathan Hawthorne.