11Alive’s Post

Cannes Captures x Ogury 🎙 In this episode, I was joined by Lawrence Horne, UK Country Manager at Ogury. Looking to head to Cannes next year? Tune in to hear all about 2025 predictions, Personified advertising, and Zero party data! #Advertising #Cannes #zeropartydata

Thanks to Ed Steer for this great conversation! Very kindly gave me time to discuss zero-party data, the critical importance of consumer privacy, and my 2025 predictions. #cookieless #ZeroPartyData https://lnkd.in/eUJxD78V

How to watch the 2024 Oscar nominations live

Last Monday, at his annual Super Bowl press conference, NFL Commissioner Roger Goodell was asked about the league’s experiments with streaming broadcasts. Specifically, he was asked why “a lot of fans were upset” about the exclusive broadcast of its Wild Card game between the Miami Dolphins and Kansas City Chiefs on Peacock last month (which I wrote about in “Peacock's NFL Wild Card DTC Lessons for CNN & ESPN”). Goodell responded that the NFL still has “over 90% of our games on free television” but: “...our fans are on these platforms. Our fans want to access them. The technology is extraordinary. You can do things on some of these platforms that you can't do on a linear platform. So, for us it's part of the future. I don't know where it goes from here but we're going to continue to reach our fans where they are with the best possible production, the best possible technology.” His answer implied the premise of the question was wrong. Enough fans have cut the cord that the test was necessary. If fans were unhappy—and, some fans were indeed unhappy—then why did the game reach 23 million viewers on Peacock, NFL+ and on NBC affiliates in Kansas City and Miami? And, why did it reach 27.6 million viewers overall on a platform that has struggled to climb past 30 million subscribers? It is all progress, both incremental and speculative. The wholesale model which has delivered 90% of the NFL’s audience, to date, is now perceived to be facing an “extinction-level event”. But, the lesson from the NFL’s past season is the wholesale model is nowhere near disappearing. Goodell said in the same response that we will not see a streaming-only Super Bowl “in my lifetime”. The only certainty is that fans still exist, the challenge lies in reaching them and subscriptions may not be the ultimate solution. ****Key Takeaway*** For all the worrisome talk of “extinction events” in media, NFL Commissioner Roger Goodell’s mindset is that NFL fandom is evolving and not disappearing. But, Goodell seems to worry most about the future of subscription models in sports media. [Link to the full essay in the comments below] #nfl #superbowl #peacock #sportsmedia https://lnkd.in/e_HyVWnj

How to watch the 2024 Oscar nominations live

How to watch the 2024 Oscar nominations live

Get your final entries ready!!

“The goal of building a personal brand is to build a center of Authority.” -Mofe Ade Listen to our full conversation on the first episode of #thebrandfatherexperience #TBFE https://lnkd.in/eZ89wJ7H

Congratulations to this year’s MOST CREATIVE 2024 Globey award winner Cronin. Their campaign, Modern Woodmen of America came together to reignite a brand and increase sales!    Agency CEO Mark Demuro says Cronin talks about how meaningful it is to be recognized for their hard work by peers he admires.   #AMINGlobeys2024 #YouHaveAllies #AMINWorldwide #adweek #adage #media #adagency #digitalmarketing #digiday #confeventsawards #adexchange #businessinsider #campaigneus #campaigneuk #marketingweek #mediapost #Indieagencynews

Emmy Predictions: Who Will Take Home the Award? Join us as Jeff shares his insights on this year's Emmy Awards! While he refrains from making predictions about his friends, he highlights the value of networking with industry professionals. Don't miss out on the excitement and talent on display! #EmmyAwards #HollywoodNetworking #FilmIndustry #TelevisionPredictions #AwardSeason #NetworkingEvent #MediaProfessionals #TVShows #MovieMagic #IndustryInsights