From the course: UX Foundations: Usability Testing
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Avoiding bias
From the course: UX Foundations: Usability Testing
Avoiding bias
- Whenever you ask questions, you have to work very hard not to introduce bias. Bias is where you tell people your expectation of the answer in the question you ask. For instance, an obviously biased question might be, you liked that experience, didn't you? Slightly less obvious, but still biased would be, tell me how much you liked that experience. What if they didn't like it at all? A bias-free question might be, tell me how you feel about the task you just completed. Often, it's hard to ask a question in an unbiased way. You have to look at the reason why you are asking the question. Are you trying to get people to say things you wish they'd said, or to say nice things about your product, or to fit in with your view of the world? Participants want to please you, so they'll pick up on tiny cues in your questions in order to give you the answers they think you'll like. One trick to ensure you don't ask biased questions…
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