From the course: UX Foundations: Interaction Design
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Social learning theory
From the course: UX Foundations: Interaction Design
Social learning theory
- [Instructor] In the 1960s, when the behaviorist theories of learning had been dominant for decades, Albert Bandura developed a theory that bridged the cognitive and behavioral sides of learning. In the social learning theory, learning is a cognitive process. People learn in social contexts, and learning may occur even without performing the behaviors or being directly reinforced. Bandura proposed that we learn behaviors this way, but that we also learn values and attitudes. We learn by observing others and the consequences of their behavior. They serve as models and we imitate them. If we see someone reinforced for their behavior, we experience vicarious reinforcement, and we may be more likely to exhibit that behavior. If we see someone punished, we may be less likely to exhibit that behavior. In both cases, we did not perform the behavior ourselves, and we were not personally reinforced or punished. We watched…
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Sensation6m 36s
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Perception2m 31s
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Gestalt principles3m 7s
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Affordances5m 4s
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Motivation6m 33s
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Attention and memory7m 43s
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Reasoning and logic5m 11s
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Mental models3m 57s
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Cognitive load5m 19s
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Theories of emotion2m 59s
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Designing for delight4m 16s
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Empathy1m 42s
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Learning behaviors2m 19s
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Classical conditioning2m 10s
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Operant conditioning5m 28s
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Social learning theory3m 21s
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Using learned behavior2m 46s
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