From the course: UX Foundations: Interaction Design

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Microinteractions: Motion

Microinteractions: Motion

From the course: UX Foundations: Interaction Design

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Microinteractions: Motion

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- [Instructor] Motion attracts attention. Our brains are wired to be sensitive to motion and change. Static objects are easy to ignore, but objects in motion or which change and transform attract attention. Motion can be used to lead people toward relevant or important information and functions. It can draw attention, "Look over here!" Or guide attention and indicate where people should be focused, "Look over their!" Motion can also distract such as animations or video and ads drawing attention away from the story or article. Distraction is often associated with negative emotional experiences because people have been unwillingly drawn away from their focus or task. Use motion judiciously and with purpose. Motion used in excess and without purpose can detract from the experience. Motion has meaning. It can add information and enhance the value of content as well as guide a person's attention. We can use motion to…

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