From the course: The Data Science of Nonprofit Service Organizations, with Barton Poulson
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Web analytics for nonprofits
From the course: The Data Science of Nonprofit Service Organizations, with Barton Poulson
Web analytics for nonprofits
- [Barton] I recently spent some time driving through the desert, and I was reminded of the famous Burma-Shave signs. These signs were first posted in the Southwest in the '20s and while they contributed to Burma-Shave's success and became, in fact, a pop culture icon, they couldn't support the company forever. And so in 1963, after about 40 years and several years of declining sales, the company was sold and all the Burma-Shave signs came down. The trick is that for Burma-Shave, as with all billboards, it's hard to know how well they actually worked for the company. Billboards, as with ads in newspapers and radio and TV, the problem is there's no direct way to know whether they're actually reaching people or how many people, or who those people are. You can ask them to call you and tell you, but otherwise there's a fair amount of guesswork involved in offline advertising. But as you might guess, things are different in the online world. When a person looks at your digital ad or…
Contents
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Overcoming the data-free environment9m 30s
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Data sources for nonprofits6m 41s
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(Locked)
Web analytics for nonprofits8m 41s
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(Locked)
New methods for evaluating impact7m 3s
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(Locked)
New methods for identifying donors7m 4s
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(Locked)
New methods for assessing need5m 54s
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(Locked)
Improving organization productivity and efficiency4m 24s
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Ethical issues surrounding data in nonprofit organizations8m 44s
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(Locked)
Careers for data scientists in nonprofits5m 25s
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