From the course: The 45-Minute Business Plan
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Industry analysis
From the course: The 45-Minute Business Plan
Industry analysis
- Industry analysis. So now that you have prefaced the core focus of the company, it's time to educate potential investors on the industry. This part of your business plan will be full of detail, and you should include charts, graphs, and references to support your business and its penetration into the market. This will take some real time and research. Be prepared to truly outline the industry as if you were teaching a class on current trends within it. You and the investors want to make sure the industry is viable beyond social popularity. Begin with writing a brief industry description and then break down the segments within that industry. Take online shopping, for instance. You may talk about technology advancement compared to revenues or different types of online shopping experiences and how they have changed and how that may affect your customer. You may want to reference infographs or charts to show the…
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