From the course: Strategic Planning Foundations
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Refining the mission and vision
From the course: Strategic Planning Foundations
Refining the mission and vision
- While generating a vision and a mission statement might seem like an intimidating exercise, there's a pretty simply way to do it. First, get the right people in the room. Bring in the head of the organization, people from multiple functions, and look to involve people from multiple levels of the organization. Essentially, what you're going to create is a brainstorming session. Carve out two or three hours to do each of the vision and mission statements. Next, pass out to everyone what exists today. Let them see the current vision, the current mission. Have them identify things that they really like about it and things that they don't. Pass out the SWOT analysis and Porter's five forces to understand what the risks and opportunities are in the marketplace. And then it gets fun. Pick a scribe, preferably somebody who's been a scribe before for brainstorming sessions, and ask people to throw out phrases that describe…
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