From the course: Strategic Planning Foundations
Join today to access over 23,400 courses taught by industry experts.
Focusing with core competencies
From the course: Strategic Planning Foundations
Focusing with core competencies
- Once you've identified your core competencies, you should then look at the initiatives that you're thinking about pursuing to determine what your approach should be. This can mean markets you're thinking about entering, products or services you're thinking about launching, or new capabilities you're thinking about building. Let's look at an example. Let's imagine Starbucks was conducting this exercise. And as we define their core competencies, their primary core competency is the quality of their product from low to high in terms of the relevance of that competency in whatever initiative they're thinking about pursuing. The second competency that we looked at was their service delivery capability. Again, that competency being low to high in terms of its relevance for pursuing an opportunity. Let's evaluate some opportunities. Let's say they were considering launching a new holiday coffee drink. Well, as we look at the…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.