From the course: Social Media Marketing for Small Business

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Set your social media marketing goals

Set your social media marketing goals

From the course: Social Media Marketing for Small Business

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Set your social media marketing goals

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- [Instructor] Imagine you're going on a road trip. Now, you wouldn't just get in your car and start driving without having a destination in mind, would you? No, no. Chances are you do some kind of planning to determine where you want to go. That is figure out your goal. So what are your social media marketing goals, and how do they fit in with the other goals you set for your brand? That's an important consideration because both are about your vision for the future. I want you to take a few moments to reflect on your company's business goal and write it down. Then, think about what social media marketing goals you might want to put in to help you achieve that and write those down too. You can pause the video for a minute or two while you think. And if you have any questions about establishing your goals, be sure to post them in the course Q and A. One thing I do want to say is you shouldn't have too many goals…

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