From the course: Social Media Marketing for Small Business

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Prepare your social media marketing plan

Prepare your social media marketing plan

From the course: Social Media Marketing for Small Business

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Prepare your social media marketing plan

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- [Instructor] Now that you've got your goal, let's develop your social media marketing plan. You've already done your social listening to get a handle on the conversations your customers are having. You might also want to perform a SWOT analysis, looking at your strengths, weaknesses, opportunities, and threats. Just be sure to prioritize what goes into each of those quadrants. And remember, strengths and weaknesses are internal to your brand, opportunities and threats come from the outside. We've created a helpful social media marketing plan template, and you can find it in the exercise files. Let's put this into practice with "Topsy Turvy", a local bakery with big dreams. Audrey Topsy, the company founder, has a goal to become the go-to baker for high-end custom wedding cakes in Santa Barbara. Next, she needs to develop some measurable objectives. In this case, Audrey wants to increase the sales of custom wedding cakes…

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