From the course: Social Media Marketing for Small Business
Unlock the full course today
Join today to access over 23,800 courses taught by industry experts.
Establish your social media policy
From the course: Social Media Marketing for Small Business
Establish your social media policy
- [Narrator] Social media is a two-way street, and that's one of its best qualities and also one of the scariest because you never know when something might go wrong. For instance, what happens if one of your employees takes a casual tone a little too far on social with your best customer and the fallout happens in public? That's why your business needs a social media policy that's communicated clearly to your staff. Think of your social media policy as your online code of conduct that sets the tone for your brand's culture, digital presence, and persona. Here are some of the topics you'll want it to include. Acceptable behavior and language, respect, responsibility, transparency, and disclosure. And be clear about whether or not you moderate your comments and how often you respond. At some point, you'll want to run your policy by your attorney to make sure you're not saying anything that might get you into trouble,…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
(Locked)
Prepare your social media marketing plan3m 8s
-
(Locked)
Identify and train your team2m 21s
-
(Locked)
Establish your social media policy1m 22s
-
(Locked)
Develop your social media workflow1m 51s
-
(Locked)
Tips for creating content3m 18s
-
(Locked)
Optimize with content with generative AI2m 4s
-
(Locked)
-
-