From the course: Nonprofit Fundraising: Using Relationships to Drive Growth

Unlock the full course today

Join today to access over 23,400 courses taught by industry experts.

Cause Selling vs. traditional fundraising

Cause Selling vs. traditional fundraising

From the course: Nonprofit Fundraising: Using Relationships to Drive Growth

Start my 1-month free trial Buy for my team

Cause Selling vs. traditional fundraising

“

- Poet and philosopher, Ralph Waldo Emerson, once said, "Do not waste yourself in rejection; do not bark against the bad but chant the beauty of the good." I couldn't agree more. When fundraising, you're constantly putting yourself out there and are at risk of high levels of rejection. If you find yourself practicing traditional fundraising, then you might be missing out on a lot of donations. Let me talk to you about the merits of fundraising through the cause-selling approach, how it differs from traditional fundraising and why you should use it. Honestly, the traditional fundraising cycle can be challenging. This cycle leads to an unsure future and continuous scrambling for dollars. At its worst, it can lead to ignoring organizational ethics and mission drift. Why? Because this cycle tends to create a culture of transactional fundraising whereby you ask as many people as you can for a gift and hope the odds are…

Contents