From the course: Nonprofit Fundraising Tips
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Your competitive advantage
From the course: Nonprofit Fundraising Tips
Your competitive advantage
- Do you think there is enough money out there for everyone? The answer to that question varies depending on who you ask. My opinion is that this is an abundant world. And the only thing standing between you and having enough funding to support your organization's mission is your knowledge, relationship building skills, and your ability to articulate your competitive advantage. Your organization's competitive advantage is what sets it apart from other organizations of similar size, program offerings, or service area. Here are some tools to utilize to make you better at stating your competitive advantage to help your donors legitimize giving to your organization over other worthy groups. You usually only have a few seconds to make a lasting impression. In such cases, an elevator pitch is helpful when you only have time to share the most important aspects of your mission. Making a compelling, concise pitch can mean the…
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