From the course: Nonprofit Fundraising Tips

Most important fundraising processes

From the course: Nonprofit Fundraising Tips

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Most important fundraising processes

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- Want to know a secret? Your success as a fundraiser really depends on what you do before you ever meet with your perspective donors, really. It's not your presentation skills or your exceptional sense of style or even your sparkling personality that makes for extremely effective fundraising. Success in fundraising relies on your ability to gain the right knowledge about your cause, your donors, your ability to leverage technology, analyze data, and develop a plan to motivate your donors to invest. You also need those same skills to keep yourself motivated, organized, and focused on achieving your established goals. In this course, you will learn six key processes that need to happen in order for you to become as effective and successful as possible. You will have a better understanding of how to articulate your cause, your mission, and position to inspire donors, how you can use data and technology to address the variety of needs that exist within and between generations of perspective donors. You will gain more insight into how you can utilize online fundraising to attract new fans, friends, and yes, donors, get an understanding of the various types of motivations that affect fundraising. Learn what goals are necessary for success in fundraising, and you'll be inspired to start setting those ambitious goals. There's a lot to cover, but these pillars of success will help you find, or dramatically improve, your fulfilling non-profit career, a career that involves a combination of the right knowledge, the right preparation, the right tools, and the right level of personal passion and commitment to your cause. Will it be a delicate balancing act for you? Yes. Will it require that you are diligent, patient, and have a desire to improve the lives of others? Absolutely. You can refer back to this series of videos at any time. The fundraising tips you will learn in this section will be relevant at every stage of your success in your fundraising career. Let's dive in.

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