From the course: Nonprofit Fundraising Tips

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Generational giving

Generational giving

From the course: Nonprofit Fundraising Tips

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Generational giving

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- There are more ways to reach a donor than ever before. Social media, television, by text or email, the list goes on. Younger generations are far more tech savvy than their parents and grandparents. It's important for you to be able to connect with your technologically fluent community members online, but it's also important that you stay focused on building interpersonal relationships the old fashioned way through direct communication and meeting face to face. There's no one size fits all approach to reaching donors but it's safe to say that all generations value a mix of online and in person communication channels for giving. For example, during the COVID 19 pandemic with stay at home orders, having a strong digital presence and resources for communicating with and fundraising from your donors online became essential. It's now undeniable that a portion of your fundraising strategy must live online. However, you need…

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