From the course: Measure What Matters: Succeeding with Objectives and Key Results (OKRs)

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Part two: Operation Crush

Part two: Operation Crush

From the course: Measure What Matters: Succeeding with Objectives and Key Results (OKRs)

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Part two: Operation Crush

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- I'd like to tell you the story of how one person realigned a billion dollar company. Near the end of my time at Intel, the company faced an existential threat. Led by Andy Grove, top Management rebooted the company's priorities in the span of just four weeks. OKRs allowed Intel to execute a battle plan with clarity, precision, and lightning speed. The entire workforce shifted its gears to focus together on one prodigious goal. It was back in 1971 that Intel engineer, Ted Hoff, invented the original microprocessor, the multipurpose computer on a chip. In 1975, Bill Gates and Paul Allen programmed the third generation Intel 8080 and launched the personal computer revolution. By 1978, Intel had developed the first high performance 16 bit microprocessor, the 8086, which found a ready market, but soon it was getting beaten to a pulp by two chips that were faster and easier to program. Motorola's 68000 and Upstart's Zilog Z8000. It was in late November of 1979 that a district sales…

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