From the course: Measure What Matters: Succeeding with Objectives and Key Results (OKRs)
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OKRs: The missing link between strategy and execution
From the course: Measure What Matters: Succeeding with Objectives and Key Results (OKRs)
OKRs: The missing link between strategy and execution
- Most organizations craft a mission statement to define their purpose. Most also have something called strategy. There are so many definitions of strategy, and we see it as the unique approach an organization takes to achieve its mission. Think of 23andMe, which brings DNA testing directly to customers rather than making them go through hospitals or doctors. Or Tesla, which created a high-end Roadster before creating a more affordable Model 3. If these companies had chosen a different strategy, they would've prioritized different goals and actions. The future is hard to predict. Strategy is just a theory about what approach will work best, and as you learn by doing, whereas the industry or environment changes, your strategy may change, but it's always pointed towards the mission. By itself, strategy isn't enough to lead teams to success. No matter how smart the strategy seems on paper, your team must still execute it, or it's like a bicycle without wheels. As John says, "Ideas are…
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