Share content and access engagement insights with Smart Links - Sales Navigator Tutorial

- As a person working in sales I'm sure you've had conversations with prospects or customers when you've had to share pitch decks, product overviews, or marketing collateral. But once you've hit send on your email how do you know if they've opened it or if any particular piece of content has resonated? Smart Links let you package and share content from within your sales navigator workflow, track viewing behavior, and gain insights on what your prospects and customers are most interested in. Let's see how it works. Now, there are two places I can create a Smart Link, directly within an InMail or up the top center tool bar here under Smart Links. Let's start here. Any Smart Link you create will live here. Click on the top right to create a new Smart Link. From here, you'll want to add a title. Let's call this our Summer offers. After that, we can go ahead and add content. Now, as you can see, you can add both files and websites. Your files can be things like PowerPoint, Word, Excel or case studies in a pdf, as long as those files are less than 200 megabytes each. We can also add websites, whether they're landing pages on our company website or video links. Let me go ahead and add some files. Once we've added the resources we want, we can select the checkbox here to allow our recipients to download the files. But you could also leave this unchecked if you want to discover new leads in your target account. That way, if your recipient passes the link along to other decision makers in the org, you can collect that information and be able to identify who has opened the link. Now, if you have CRM synced like Microsoft Dynamics or Salesforce, you can select the option underneath and it will log any activity back to your CRM. For now, let's click Create. With our Smart Link saved, we can now copy the link created by hovering over it and click copy link. From here, all I need to do is paste that into a message, email, chat, or text, however we want to share that information. And the great thing is your recipient doesn't need a sales navigator or a LinkedIn profile to access the content. As people begin to interact with your content you can access the analytics button on the right of your Smart Link as you hover over it. This will identify who's been looking at the content and for how long they've viewed your PDFs, PowerPoints, and other great stuff. One of my favorite parts of this is if you click on the time here and here, you can see a breakdown of how much time was spent on each slide or page of your pdf, and that can really help you to understand what content might be resonating with this lead. Now, I mentioned that you can create a Smart Link from two places and we've just looked at creating it through our top tool bar. But you can also create a Smart Link directly within an InMail. If we go back to our InMail from earlier on when I click on the link here at the bottom of the message we can see that familiar Smart Link pane come in from the right. From here, we can build our Smart Link as before choosing files or websites to include. And that attaches the Smart Link to the recipient of this InMail saving you time and effort. So go ahead and create a Smart Link for yourself that you can share with leads or customers.