From the course: Learning Design Research
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Competitive analysis
From the course: Learning Design Research
Competitive analysis
- A competitive analysis is a tool used to evaluate the strengths and weaknesses of an organization's competition. This helps you to determine three basic things. Let's say you're opening a new ice cream shop and you visit some competing stores to take a look at how they work. The first thing you can learn from a competitive analysis is what not to do. The cones at this shop break before the customers are able to finish eating the ice cream. Then you can learn what the existing standard is. Most ice cream shops offer a comfortable place to sit down. Maybe your shop should too. Finally, you learn what the potential is to become better. Your competitor only offers six flavors of ice cream. Maybe your store should offer more. Let's look at another example that will help to explain how this works in a design research process. Let's say you've been hired to design a website for a small furniture company. They have an…
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Contents
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Choose the right research tools3m 17s
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire or survey6m 6s
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Interview5m 56s
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Focus group5m 5s
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Advice for performing research5m 51s
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Challenge: Taking good observational notes1m 55s
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Solution: Taking good observational notes3m 31s
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Challenge: Writing good interview questions3m 38s
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Solution: Writing good interview questions3m 35s
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