From the course: Leadership Stories: 5-Minute Lessons in Leading People
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Turn barriers into change agents
From the course: Leadership Stories: 5-Minute Lessons in Leading People
Turn barriers into change agents
- Back in 2001, Business Week decided to do a story on one of the struggling brands at Procter and Gamble and what the company should do about it. So they asked to interview a company official. Well the person assigned to the interview was Tarang Amin. Now Tarang was the brand new marketing director of P and G's Bounty paper towel brand and they just finished a really tough year. But Tarang was new to the job and so he was something of a fresh and unbiased pair of eyes to talk about what went wrong and the brands' plans for the future. So he had his interview with the Business Week journalist and a few uneventful weeks went by while the reporter continued working on the article. Well then on March 12, 2001, the article hit the newsstands and Tarang got his first look. Now the title was, "Can Procter and Gamble Clean Up Its Act?" And the first sentence said, "For a glimpse "of the daunting task facing P and G's chief executive, "look no farther than the paper towel aisle." Alright, now…
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Use the "Discovery Journey" method5m 9s
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How to use a metaphor4m 7s
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Challenge assumptions4m 54s
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Understand, agree, care, or don't bother3m 52s
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Concrete vs. Abstract4m 21s
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No excuses4m 13s
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Ask "Did I win or lose today?"4m 18s
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Foster friendly competition4m
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Prepare for change3m 6s
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Make it impossible not to change3m 38s
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Turn barriers into change agents5m 31s
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Trust your judgment3m 20s
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Permission to spend in hard times1m 45s
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