From the course: Lead Generation Foundations
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Creating a database with lead scoring for prioritization
From the course: Lead Generation Foundations
Creating a database with lead scoring for prioritization
- A database helps you organize and prioritize insights to convert a qualified lead to a customer. I'll describe common elements in a database which are relevant for any size marketing or technology budget. A database is a collection of information and insights, such as from your website form, that can be accessed, managed, and updated. It allows you to input criteria and conduct a search to create a list of leads who meet those criteria. Some benefits of a database include saves you time, information is immediately available, can be sorted however you choose and can be automated, such as prompting when you should follow up with a lead, helps you customize and improve the quality of sales and marketing messages by understanding what's most important to people, creates transparency to anyone in your company who has designated access, including new employees if you expand your business. To create your database, start with…
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