Integrated Marketing Communications Strategies
With Dina Shapiro
Liked by 1,098 users
Duration: 50m
Skill level: Beginner
Released: 9/15/2021
Course details
Disconnected marketing communications confuse customers and make it hard to know what a brand stands for and why you should buy it. On the other hand, an integrated marketing communication strategy ensures consistent, relevant messages across touch points to differentiate from competition and attract and retain customers. In this course, instructor Dina Shapiro covers how to identify and overcome barriers to integration; how to conduct a SWOT analysis to differentiate from competitors; how to use brand storytelling to integrate your marketing strategy; and how you can leverage customer insights to integrate across paid-owned-earned touch points, and measure and optimize. Join Dina as she shares examples and the tools you need to write an integrated marketing communication strategy that will help you engage customers, build your brand, and improve internal team collaboration.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Ramesh Kotnana
Ramesh Kotnana
Certified Business Professional (CBP) Programme at Indian School of Business (The views/opinions mentioned here are my personal and in no way is…
-
Lydia Njoroge
Lydia Njoroge
Media Planner |Digital Marketing | E-Commerce Marketing |Advertising| |Media Buying
-
Ignacio Dillmann Molina
Ignacio Dillmann Molina
Aiming to Enhance Local Business Marketing
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone