From the course: Graphic Design Foundations: Typography
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Using cases
From the course: Graphic Design Foundations: Typography
Using cases
- You are probably familiar with the terms uppercase and lowercase. Did you know that the reason for those terms is because at the print shop, the physical type was kept in a case? The capital letters were kept in an upper drawer and the small letters were kept in the lower drawer. Uppercase or capitals were originally called majuscules. Lowercase or small letters were originally called minuscules. Macules are majestic. They look their best when they have a little extra space around each letter. Minuscules come from the same roots as minimum, or minimal, or minor. They're happy to play together, to hold hands and dance. When should you consider using capitals and when might you want to consider lowercase? Each of these cases, uppercase and lowercase, conveys a different message so you want to learn how to use their cases to their best advantage. Generally speaking, uppercase letters have a stronger presence…
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Contents
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Serif vs. sans serif3m 32s
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Display type vs. text type3m 18s
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Display type and branding2m 55s
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Type history2m 45s
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Type classification4m 48s
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Other type categories3m 59s
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Guidelines for choosing and combining typefaces4m 23s
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Using cases2m 30s
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