From the course: Graphic Design Foundations: Typography
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Display type and branding
From the course: Graphic Design Foundations: Typography
Display type and branding
- Typography plays a huge role in some of the most memorable visuals in our everyday world. I'm talking about branding. Every company, big and small, has an identifying mark, a logo. Display type faces provide a vast array of potential design options for logos. Logos are the central component of branding. A good logo is simple. It might be type, spelling out the full name of the company, or a shortened version of its name, or even just one letter representing the company's name. A good logo conveys the essence of the company. It is the visual symbol of a company used in every aspect of its branding, including signage, advertising, packaging, and every possible type of print and screen-based use. Choosing the right typeface is the beginning of an effective brand identity. Look at the rounded fat shapes of the letters in this typeface named Frankfurter. The rounded shapes are welcoming and comforting, like a big soft…
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Contents
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Serif vs. sans serif3m 32s
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(Locked)
Display type vs. text type3m 18s
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(Locked)
Display type and branding2m 55s
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Type history2m 45s
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Type classification4m 48s
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Other type categories3m 59s
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Guidelines for choosing and combining typefaces4m 23s
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Using cases2m 30s
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