From the course: Essential Skills for Social Media Managers
Strategy development overview
From the course: Essential Skills for Social Media Managers
Strategy development overview
“
- To set yourself up for success as a social media manager, you've got to start with a strategy. In this chapter, we'll explore the key components to include when developing your own social media strategy to help streamline the process. In addition, we'll discuss how to use an editorial calendar effectively and how to conduct research to further inform your activities on social media.