From the course: Essential Skills for Social Media Managers
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Paid social advertising overview
From the course: Essential Skills for Social Media Managers
Paid social advertising overview
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- [Narrator] A quick and effective way of generating results, paid social advertising allows you to hyper target your customers on social media and share your personalized content with them. For this chapter, we'll review the use cases of paid social versus organic social and how to best structure a paid social campaign.