From the course: Essential Skills for Social Media Managers

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Create a social media strategy

Create a social media strategy

From the course: Essential Skills for Social Media Managers

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Create a social media strategy

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- Social media managers can learn a lot about strategizing from journalism. Journalists are taught that an effective story answers a key set of questions, who, what, when, where, why and how and those are the questions your social media strategy should address to thoughtfully outline how your organization will use social media to drive business outcomes. A social media strategy is a documented plan of action that defines guidelines for your social media activities, helping to prioritize where you'll focus time and resources. Every organization, no matter its size or industry should develop a strategy in order to make better decisions around their investments in social media. Creating a strategy is an important skill to lead with as a social media manager as planning can help improve your chances of success. This strategic document provides visibility for others to see your contributions to the company and acts as a…

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