From the course: Digital Marketing Foundations

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How to create your customer persona

How to create your customer persona

From the course: Digital Marketing Foundations

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How to create your customer persona

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- Marketing is all about getting the right message in front of the right people. And your customer segments are who you'd like to get your message to, but to figure out how to message, you need to truly understand your customer segments. And that's where personas come in. A target persona is a fictitious person that you describe that'll represent your target group really well. So instead of figuring out how to message to electric vehicle owners, you're building a campaign for new graduate and new car owner, Jenny. Every customer segment that you create needs to have a persona attached to it. And a persona will fit on a single page and provide a snapshot of the customer that's really quick to digest. Let's build one together. You'll start with these four questions about your ideal customers. Who are they? What needs do they have? What barriers do they need to overcome? And what motivates them? Imagine for a minute…

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