From the course: Cyber Crisis Management
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External communication
From the course: Cyber Crisis Management
External communication
- [Instructor] So how do you develop transparent and effective communications plans used during a cyber crisis? The first thing to remember is that our goal is to preserve, and maybe enhance customer trust, but we also want to say some things to external stakeholders in including investors, the media, and regulators. And that's why we need to call on the art of crafting clear, transparent messages. When a cyber crisis hits, how you communicate to the world outside your organization can make a very big difference. It's like being a ship's captain who not only has to navigate a stormy sea, but also reassures and informs those who are watching from the shore. Okay, let's talk about what we need to say to each audience during a cyber crisis. Your customers are your top priority. They need to know what happened, what it means for them, and what you're doing about it. This communication should be prompt, empathetic, reassuring, and honest. Think of it as showing how the lifeboats will save…
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