Consumer Behavior Trends: Meet the Postmodern Consumer
With Michael R. Solomon
Liked by 1,212 users
Duration: 1h 8m
Skill level: Intermediate
Released: 4/1/2021
Course details
With so much information on consumers available these days, traditional, large-scale market segmentation strategies just won’t cut it anymore. Many consumers defy categorization and each person is, literally, a market of one. In this audio-only course, Michael Solomon teaches how to connect with these consumers who defy categorization, consumers he calls “new chameleons.” As Michael explains, today’s consumers don’t distinguish between young and old, male or female, sellers or buyers, or even fantasy and reality. He shows the benefits of moving away from painting customers with broad strokes and taking a more nuanced and detailed approach that captures identity changes that take place almost every day. After this course, you’ll be ready to throw out the traditional marketing dichotomies and embrace the postmodern consumer who doesn't conform to traditional categories.
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Meet the instructor
Learner reviews
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Smriti Shukla
Smriti Shukla
Academic Associate @ IIM Lucknow | PhD in Marketing Management Researcher| Author| Learner|
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Contents
What’s included
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