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Cause Selling: The Secret to Nonprofit Donations Preview

Cause Selling: The Secret to Nonprofit Donations

With Fundraising Academy Liked by 187 users
Duration: 3h 55m Skill level: Beginner Released: 5/13/2022

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Course details

In fundraising, building relationships is an art form. You need a pragmatic mindset and ample preparation to succeed at identifying, approaching, and cultivating donor relationships. In this course, the Fundraising Academy teaches you how to prospect, manage prospect information, prepare for your first meeting with a potential donor, make a lasting first impression, and more. First, learn prospecting techniques, from securing leads to crowdfunding. Next, explore tactics to optimize the visibility of your organization’s professional social media presence to garner gifts. Uncover ways to conduct phone calls successfully and manage events to build excitement around your organization's cause. Finally, go over some examples of discovery conversations and ways to improve your listening skills. Developing long-lasting and committed donors takes time, and every step along the way is important toward making a successful ask.

Note: This course was created by Fundraising Academy together with Madecraft. We are pleased to host this training in our library.

Skills you’ll gain

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Meet the instructor

Learner reviews

4.8 out of 5

85 ratings
  • 5 star
    Current value: 67 79%
  • 4 star
    Current value: 17 20%
  • 3 star
    Current value: 1 1%
  • 2 star
    Current value: 0 0%
  • 1 star
    Current value: 0 0%
  • Akin Olagoke Ogunleye, BSc , MSc , FIPMD, FIMC Akin Olagoke Ogunleye, BSc , MSc , FIPMD, FIMC

    Akin Olagoke Ogunleye, BSc , MSc , FIPMD, FIMC

    Lecturer I at Lead City University

    5/5 August 24, 2024
    Amazing and educative .
    Helpful · Report
  • Stacey Vail, MBA Stacey Vail, MBA

    Stacey Vail, MBA

    CEO @ The Movie Institute | Leadership | Strategy | Transformation | Consulting | Client Services | PMO | GTM | Sales Strategy | Roadmaps |…

    5/5 April 23, 2024
    Though I was aware of all of these methods for selling, the course helped me sort through prioritization and practical implementation of each method specific our organization. Coming from a for-profit environment with a larger team to a small nonprofit, this was really helpful for me to re-orient my thinking so that we can move forward and be successful.
    Helpful · Report
  • David Weafer David Weafer

    David Weafer

    Development Event and Communications Coordinator at Franklin Cummings Tech

    5/5 January 4, 2024
    Very practical course with a ton of good examples and tools to test out. The instructor's positivity was a perfect bonus to go with the content.
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone

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