From the course: Building Your Innovation Skills

Dream up fresh ideas to innovate a new future

From the course: Building Your Innovation Skills

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Dream up fresh ideas to innovate a new future

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- How's your idea generation abilities? Are you satisfied with both the quantity and quality of your ideas? In this video, we'll look at how you can supercharge your ability to come up with new ideas. Think left and think right, and think low and think high. Oh, the things you can think up if only you try, Dr. Seuss. Welcome to the world of dream. The second part of the innovation process. Dreaming is generating ideas to solve the problem. Dreaming has two parts, ideate and evaluate. In ideate you coming up with all the ideas, you're pushing the limits. You're seeing what's possible, sky's the limits here. This is the world of possibilities and dreams. I love this part. It's an exercise of creative exploration. There's no right or wrong here. In evaluate, you're narrowing your focus. Instead of coming up with all the ideas, you're selecting one to prototype. This is very important because the reality is you can't pursue 100 ideas. You have to choose something to move forward with. These two parts are very different from one another. Idea is an expansive exploration of possibilities. Evaluate is an analytical decision process of focusing. I want you to feel the difference between these two. Right now, I want you to join me in this movement. Open up your arms and stretch back as far as you can like this. You feel that? This is ideate. You're opening up, you're considering more possibilities. You're stretching and pushing. Now, I want you to bring your arms together like this, curl your body and focus your attention on your fists, and just stare intently at them. This is narrowing in, focusing. It's veritably different, right? When you ideate, you are in one mindset. When you're in evaluate, you're in another mindset. In fact, depending on who you are, you may prefer one over the other. If you're like me, you like ideate. You love coming up with the new ideas and the possibilities. And if you're like others, you like, evaluate. You love to analyze, choose, and decide what to move forward with. You like to figure out all the details and perfect the solution. What I want you to know is this. Both of these mindsets are required to dream well, and you will do both of these as you move through the dream stage. Next, I'll teach you one technique for ideate and one for evaluate.

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