From the course: Advertising on TikTok

Reach your audience with TikTok ads

From the course: Advertising on TikTok

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Reach your audience with TikTok ads

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- [Lucas] Why is advertising on TikTok becoming more and more relevant for your business? With more than 600 million downloads in 2021, TikTok became the most downloaded app both in the United States and globally, surpassing major social media apps like Instagram, Facebook, and WhatsApp. The app has become the most popular social video platform thanks to its addictive algorithm. In fact, TikTok is now more popular than Instagram among younger generations of users in the United States. The average user of TikTok spends more than 20 hours a month watching content, which is more time than YouTube users in the United States and in the UK for Android. No matter what your brand's niche is, you can guarantee your audience is on the app. Your brand needs to go where your audience is, and it's even more effective and cheaper if you get there first. My name is Lucas Ertola, and I'm a digital marketing expert who has managed campaigns on many platforms, including Google and Facebook, for the last 10 years. My goal with this course is to teach you everything that I've learned about advertising on TikTok. Are you ready to get started?

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